A guide for marketers to use Interactive video quizzes

Nov 16, 2022

An interactive video quiz is undoubtedly the most powerful tool in a video marketer's arsenal of tools to draw attention to their viewers.

It also encourages viewers engaged with video , increasing their recall of the experience and multiplying the value of your content.

Not sure how to make use of the power of video games to educate your employees and sell better? This guide will help. this guide. We'll walk you through what a video quiz is, ways you can use it, and the best way to make one using .

What you'll learn

  1.    What's a video test?
  2.    4 ways you can use interactive video quizzes
  3.    How to create an interactive quiz using
  4.    Pop (video) quiz

What's a video-based quiz?

Users can select easily the answers you provide to your questionsor skip the questions they don't want to answer. Based on the kind of quiz you've created The video may:

  • Continue with the content after a viewer answers your query or
  • Branch out to a different section based on the option the viewer chooses

In any case, creating a video quiz (psst! You can easily create an interactive video quiz- we'll show you how in the next few paragraphs) offers a variety of advantages, including:

  • Better viewer engagement. Instead of only interacting with your video content to on pause or exit, videos quizzes allow your viewers to engage with your content by sharing answers to your carefully placed questions.
  • gathering feedback from the viewer. Alongside creating video-based quizzes that help instruct your audience, make use of for sourcing their feedback. Just add a 'yes non' or'multiple choice format' poll after the video to ask participants how valuable the material was.
  • Enhancing audience segmentation. Based on the answers viewers choose during your online quizzes, segment them into different categories that share common characteristics. Use the data you gather to improve your ability to reach your target audience with personalized marketing content.

4 ways you can use interactive video quizzes

1. Create relevant, better specific material

Make use of video quizzes in order to help readers understand what material is appropriate for the students and what kind of products would be best for them.

2. Get customer feedback

Asking viewers to share their views on the new range to asking how pleased they are with your service or educational content, videos tests are an excellent way to gather comments.

The most exciting part? You can collect feedback about product ideas as well. Simply create and share bite-sized videos on the new idea (based on customer requests -- say requests for a new feature within your SaaS tool or a new pricing structure) and ask users to rate to comment on how they feel about the idea.

3. Test your audience's knowledge

This can be a useful video quiz use case for marketers and course creators who create educational material. Companies can also use video quizzes to test their employees' knowledge when they send out annual education (think DEI, IT, or cyber security training that most companies are required to train employees on).

This quiz-style video of the Radisson Hotel Group shows how they make use of quizzes in their training to educate hotel staff on providing superior customer service.

4. Make education simpler

Sharing complex information is never easy. But, breaking it down to provide an enjoyable experience through a video is a great method to make it easy to understand.

Additionally is that by adding a rewards method to your quiz it will help you keep your viewers engaged and better. For example, this EMS interactive training video offers the test-taker points for their responses:

How do you create an interactive video quiz with

To get started You'll need the following items:

  • An account that has the Interactive add-on enabled
  • A video that is already in use or a newly uploaded video that is ready to be interactive
  • An inventory of the questions as well as possible answers, you'd like to test your audience

 How do you create an online quiz in seven steps

  1. You can add a hotspot or an overlay to your video. You can create Quiz questions in your video, by having several hotspots pop up during a specific time of the video, or by making an overlay appear during a specific time of the video. This is an example of this:
  1. To add, remove the questions and organize them you need to open the " Question manager"by making any hotspot available or overlay element. Once you've added a question to the Question Manager You can then set additional hotspots or overlay elements to provide answers to your queries.
  1. In the Question Manager, it is possible to add, edit, or delete questions to link back to your hotspot or overlay element. There is a drop-down menu to select your question to create the answer.
  1. Fill in details for the answer, including the score and whether it is accurate. After filling in all the necessary details, click the Add button to save the data to the hotspot.
  1. Repetition these steps for additional hotspots or overlay elements connected to the same quiz. Be sure to ensure that at least one is the correct answer to properly keep track of your results.
  2. When you have finished your film, make use of the resultselement within the Overlay Editor to show results back to your viewers in real time.
  1. You can save and play your quiz on video!

Pop (video) quiz

Just kidding!

However, they can aid in engaging and educating your target audience more effectively whether it's internal employees or target buyers. Make use of the data from quizzes to gain a better comprehension of what customers want, distill complex info into an exciting, engaging format, and delight potential buyers with unexpected methods.