9 templates for launch emails to boost your revenue and draw subscribers

Jun 7, 2023

If you're adding a new product on your email list, get the nine launch email templates. They're easy to use and increase your profits.

Launching new products is as if you are planning a large party.

There's plenty of preparation to be done and the anticipation of the big day.

The last thing you do is to have no one to show up.

Do not be afraid, even.

We've got you. Today, we share with you 9 email templates to use for launching your new item to your mailing list.

Let's dive right in.

Ensure your product launch is a success. You can get your complete website, as well as marketing via email as well as an online community the option of downloading a digital file, and an instructional product at no cost when you sign up.

Emails to be sent out prior to launch

The primary type of launch email is one you'll email prior to your launch date for your new product that is, your pre-launch email.

The purpose?

To create anticipation, of course.

(See what I've said there?)

As Apple organizes an infamous pre-launch party every year to generate excitement to announce its latest product, you can do the similar with your emails that lead up to your new digital release.

All the better If you can get pre-sales included in the procedure.

Are you unfamiliar with the concept of the pre-sale? It's a way to capture early adopters in the "introduction" period of your process , which is when customers who already have a familiarity with your brand are the first to acquire your latest product.

And if you do the right thing, you will generate enough enthusiasm for the new product to make it known to the public prior to the launch date.

It can do wonders for your financial results after the debut date.

Consider Ryan Kulp, the creator of How to Grow, Buy, and Sell small Companies , for instance.

In the following two weeks immediately after.

For a course that wasn't completely completed I'd guess that's blowing pre-sales right out of the water.

OK. So that's why you need an initial email prior to the launch But how can you do itwhat if you could tell which method?

Something new is coming to your brand

Watch out for some major shifts

In [number of days to day of launch ...

This is big...

The future is about to be more efficient than ever

Are you up for this?

Type #1: A mysterious pre-launch email

Hey [first nameHey [first name

Keep your eyes peeled.

We're coming up with something fresh and exciting which I'm certain you'll be thrilled by this.

It's impossible to reveal more beyond that However, I'll be able to provide further information in the [time frametime frame.

Just wanted you to be the first to know!

So excited!
[your name] Copy the clipboard to your computer

Type #2: End suspension(and continue to build excitement) Email to launch prior to the launch

Hello again [first nameHi again [first name

Just in: [your brand] will be launching a new [product kind] that will improve your lifestyle.

Announcing... the launch of your latest product].

An exclusive sneak preview for those who are interested:

[benefit 1]
[benefit 2]
[benefit 3]

And for only a select few, we're offering you the chance to pre-order your new item at an exclusive discount.

Be sure to keep an eye on us...

[your name] Copy to clipboard

Pre-order email templates

The second type of launch email is pre-order emails. These allow the potential buyers to gain exclusive early access to your new product.

This is a method of tapping to the idea of scarcity. This is Dr. Robert Cialdini's 2nd universal rule of persuasion.

Scarcity boils down to people wanting more of the things they are able to have less.

An famous research study about the effects of demand and supply revealed that individuals have higher perception of the value of items that are, well, scarce.

This is a brief summary of the research:

200 people were surveyed to give their opinions on cookies.

10 cookies were placed in the same jar

2 of the same cookies were placed in another

The result? The cookies from the two-cookie jar rated 2x higher than the jar with 10 cookies.

The core of it is the use of pre-order email messages to generate a sense urgency among your audience and also to encourage them to participate in your exclusive, limited-time offering of pre-orders.

The subject lines you should consider when sending out emails to pre-order customers are:

Don't miss your exclusive time to pre-order your product

There is only [timeframe] to place an order

Your exclusive pre-order discount

Here's a discount code that you can use to get a special discount

Special gift to you (and just you)

Announcing: A special pre-order window

Below are two emails that are pre-ordered to go along with these subjects.

Type #3 Type #3: Email to pre-order early birds

Hey, [first name]

As a thank you for being [audience differentiatorand audience differentiator an early-access access
To our new productto your [new product].

That's right, you can get your hands on our new [your new product] earlier than everybody else. This means you'll be able to avoid pain pointspain point.

What's included in your new product]

[feature/benefit 1]
[feature/benefit 2]
[feature/benefit 3]

And it comes with a discount.

With a discount price of only [discount], you can pre-order [your new product].

Here's the catch you must order the item before [dateat which point we'll be releasing [your new product] to everyone other customers at the price of market.

So, if you're looking to reduce pain, you can get started now and place an order for [your new product] by clicking here [linkto purchase].

Thanks again for being [audience differentiator]!

Cheers,
[your name] Copy to clipboard

Type 4: Scarcity pre-order email

Hey! [First nameHey [first name]!

Just a quick reminder:

Pre-order your special price discount [your new product] at [discount price] ends within [the time frametime frame.

If you want to [benefitfrom] your pain point This is your opportunity for an early look at your latest productto benefit without pain.

On [launch date], we're releasing it to the public for sale at a [market pricefor [market price].

For pre-ordering [your brand new itemfor a special discount, click here and click [link].

Best,
[your name] Copy to clipboard

5. Last Chance Pre-order Email

Hey! [First name]!

A final friendly reminder for you:

I don't want you to not get your final chance to use your special discount for pre-ordering [your brand new item].

Your exclusive pre-order [discount pricecost expires at [date frametime frame.

If you want to get your product before the deadline, just head over to [link] to place an order for your new productand get it pre-ordered.

Once you do it, you'll have access to benefits, so you don't have to [pain point].

On [launch datethe date of launch all at the [market price].

Let's [benefit] from this.
[your name] Copy to clipboard

Announcements about the launch of a new product

The third category of new product emails is the actual launch announcement. This is the big reveal that the audience is looking forward to.

How do you ensure that your announcement is met with satisfaction to meet the expectations you've been building?

Relevancy.

It's well worth it. An astounding seventy-eight percent of consumers say that personal brand content increases the desire to buy.

Some launch announcement subject lines to consider are:

Yep, it's happening!

The new version of your product is out!

A big announcement: [your latest product] is now available

Get ready, [your new product] has arrived

Introducing our [your new product]

We would like to introduce your new product ]...

As far as templates for email to match these subject lines, check out these two product launch announcement templates.

Type #6: Product's Launch email

Hi [first name],

The day of the big celebration has come and gone!

Today, we're announcing the official launch of [your new productToday, we're announcing the official launch of [your new product].

What does this mean to you?

If you want to stop the pain point and point], your new product] is going to transform everything.

In addition, you can obtain [results] by [method].

Exciting, right?

Just head over to [link] to access your [your new product].

Best,
[your name] Copy the clipboard to your computer

7. Benefits Launch email

Hey again, first name [second name],

The excitement around the arrival of our latest [your brand-new item] is incredible!

We're thrilled to offer you with [results] using [methodto get results using [method].

Plus, with [your new product], you'll be able now:

[benefit 1]
[benefit 2]
[benefit 3]

For access to your results without the need to pain point], just hop to the [link].

Here to help,
[your name] Copy the clipboard to your computer

Follow-up emails

Our final category of product launch emails is follow-up emails, which will, as you've might have guessed, are sent following the big announcement of your brand new digital product.

The next step will determine the success or failure of your sales.

The audience you are trying to reach might not be able to say "yes" to the offer when it first comes around. It typically takes the equivalent of four "no's" before a buyer is willing to buy from a brand.

So, without your follow-up messages, your potential client might skip out on your offer.

If your target audience isn't refusing your first attempt to pitch them your brand new product, there could be a range of possible reasons that they aren't taking to your proposition.

For instance your time-constrained work hours. Today, employees are so busy in the working daytime that they take up to 26 percent of their work for completion on weekends and nights.

One of the main points here is that the audience you target could not make a purchase during your pre-launch or launch emails, even though they're interested in your new product. So, sending follow-up emails vital to the success of your company.

While we supply you with reminder emails however, we suggest you Check the amount of follow-up emails you send.

An analysis of 20 million sales outbound emails showed that a follow-up process with 1-3 emails returned a 9percent response rate and a sequence that included 4-7 emails earned a 27% reply rate.

With the caveat out of the way The subject lines you should think about for your follow-up emails include:

Did you hear about [name of testimonialDo you know about [testimonial title]?

Here's how [testimonial title [resultsresults

What if you could (results)?

Your questions answered

You asked, we answered

This is your chance to ask questions.

Hey, first name [first nameHey [first name

I would like to share a short account with you.

One of my [customer type] [testimonial names]was a pain point[pain point.

The pain was so severe that [pain point].

But, there's good news: [testimonial name] was able to [results].

That's right. And not only was [he/she] able to achieve [result], they did it in [time frame].

That raises the question of what is the best way to do it?

By [method], [testimonial name] reached [results].

Amazing, right?

I'm sharing this information because I would like to assure you that [results] are completely accessible to you.

Just follow in the footsteps of [name of testimonial] and then go [link] for [results].

Look out for you inside,
[your name] Copy the clipboard to your computer

Here are some follow-up email templates to consider that can be matched to these subjects.

Type #8: Testimonial follow-up email

Hey [first nameHey, [first name

I would like to share a quick account with you.

One of my [customer type], [testimonial name], was [pain point].

The pain was so severe that the pain point was so bad that.

But, there's good news: [testimonial name] was able to [results].

That's right. The fact is that not only was [he/she] able to achieve [result] and [result], but also did it within [time frame].

Which begs the question, which way?

By [method], [testimonial name] reached [results].

Amazing, right?

I'm sharing this information because I would like to assure you that results like this are accessible to you.

Follow the steps of the [name of testimonial] and go over the [link] and get [results].

You'll be there on the inside
[your name] Copy to clipboard

Type #9: Follow-up Q&A email

Hey [first name]

I'm noticing that you haven't yet signed up to gain access to your brand-new productI see that you haven't yet signed up for access to [your new product].

Is something holding you back?

I fully understand the concept. If you're someone who considers all angles before diving into something completely new, I respect that.

This is why I've created this list of common inquiries I've received. The questions - and responses are:

Q&A 1
Q&A 2
Q&A 3
Q&A 4
Q&A 5

If you have a question that I've missed If you have any questions you can contact me via email and I'll answer your questions immediately.

Cheers,
[your name] Copy to clipboard

Introduce your new products using these four email template categories

The idea of launching new products to your audience will not be a nightmare with a reliable process that is in place.

This is a brief overview of the best ways to utilize our product launch email templates:

Always test elements of your email marketing, and customize your emails to match the specific audience and brand you are targeting.

Pre-launch emails build up excitement and anticipate your new product announcement.

Pre-order emails create a sense of urgency, scarcity, and exclusivity among your audience and increase the number of sale pre-orders.

The emails for announcements of the launch are the main announcement to your new product. The emails give your company the chance to show off as a relevant and trustworthy solution.

When you have introduced your product, send follow-up emails to optimize your revenue.

You now have an organized set of email templates that can be used to promote your new products, it's time to boost your revenue.

P.S. Do you have the email addresses that you want, but do not have the service you're looking for? You can check out for free now to put the templates you've found to use.

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