7 ways to engage customers through emailing them post-purchase emails

When someone purchases from your shop then you're able to communicate with them in a manner that is pleasing to them and will make them more likely to purchase from you in the future.

Based on the advice from the advisory company Bain & Company, increasing retention of customers by only 5percent increases profit by 25%. This brings it to 95 percent. Why? because it's between 5 and 25 times more expensive to acquire new customers than it is to retain existing ones. It's logical, since it's not necessary to invest either time or funds to find new customers -just keep your current ones satisfied.

getting someone to make your first purchase might be difficult. However, once they've started doing business with your company, they're more likely to come back. It's called"the " foot in the door" principle that's the reason post-sale emails are so effective.

There are seven methods to keep your customers interested with emails after a purchase. It is also important to note that it is possible to automate these emails to maintain customer relationships (and repeat purchase!) with minimal effort on your end.

1. Make sure you send thank-you emails

An easy "thank for your purchase" is a great gesture. Feeling appreciated is a big plus. an email after a purchase makes customers feel that they are more than a client. The customer could have spent on other products, however they picked the retailer they liked.

The physical part of shopping - entering an establishment to buy something before handing it to an account on a credit card. An additional "thank you" brings humanity and a sense of gratitude to otherwise unassuming online transactions.

Post-purchase messages show increased 217% in opening rates and an increase of 500% in click-throughs as compared to other types of email. Marketing firm Klaviyo discovered that customers who received email notifications after purchase made 90percent more sales than the ones that didn't.And "thank yous" aren't required to be limited to the selling. . When a buyer considers the advantages and disadvantages of their purchase in the course of shopping, they may sign up for your mailing list. Make sure you thank them! They will feel welcomed immediately, and will start your relationship with a positive note. Good Dye Young instantly sends you a gorgeous personalized thank-you email just seconds after you sign up to the mailing list.

2. Provide helpful details

Some customers may need help in learning how to use your services or devices and equipment, specifically applications that require to be set-up. Offering a guideline or tutorial will benefit your customers -- and there are advantages for you. Instructing your customers will reduce the number of questions they have following purchase or product return. Do customers always ask the same questions after purchasing of a specific item? Get the answers to these questions via an "handy guide" email.

If you've already provided physical instructions for shipping your item or you have FAQs or other details on your website, don't get worried about doubling up. There's not such thing as helping your customers to much!

3. Request reviews

Reviews are social proof- consumers trust the opinion of other people. Reviews from real people who doesn't get paid to make nice remarks about you are powerful. Actually, nearly 95% of consumers go online to read reviews prior to purchasing.

Reviews provide you with vital information on the clients reviews and their experiences as well as the level of the quality of your product that you can utilize to enhance your products and service.

Root Science sends an email that contains a URL to products that they purchased, which helps customers to easily access the form to review.

4. We recommend other products

It is a good idea to explore upselling in the case of a subscription-based website that offers various types of services, including premium and free plans. Make use of upsell emails in order to convince clients on your free plan to upgrade to premium services.

5. Refill email messages are sent out.

Emails for customers to remind them to buy more products prior to when they're out. They're efficient because they can help customers become accustomed of buying from the firm. The habits, once in place, are hard to break.

Imagine you have a store which sells dog treats. If your treats are offered in 20-packs and you are aware that dogs generally receive one treat a day, it might be beneficial to mail a replenishment message 13 days after the purchase around a week before the date on which your treat expires. The message will encourage people to buy from your store, instead of buying from an online store that's not yours, especially when your checkout is quick.

6. Make some recommendations

The most credible kind of advertisement doesn't exist but the advice of people we know and trust. Ninety-two percent of people are influenced by recommendations from families and friends. Referral marketing transforms happy customers into brand ambassadors.

There's no way to guarantee satisfied customers will be able to inform their family and friends about your company. It is more important to encourage your customers to tell their friends about you. Utilize a referral email to provide them with an incentive that they want. You could offer them a coupon or a complimentary item if the person you refer purchases something.

With AutomateWoo's "Refer a Friend" extension it is possible to set up a referral system in only a few seconds. Advocates can refer acquaintances through social media and emails, and get rewarded by store credit each time they make a purchase for their friends.

7. Invite customers to sign-up to your loyalty program

In the case of Amazon Prime members who take all the benefits of membership, their benefits are greater than the annual cost. However, according to the Consumer Intelligence Research Partners study they are paying around $1500 annually, as compared to approximately $625 annually for non-members. It's an incredible growth for Amazon.

If you're part of a loyalty or rewards program, let customers know about it in the form of a follow-up email. Inform them about how they will earn rewards and points.

People who are committed to their customers will be repeat customers.

The seven emails listed here serve as a solid foundation for you to engage with customers after an purchase. Being in touch and keeping your business in the spotlight ensures that customers will remember your brand as they are preparing to purchase their next item.

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