6 video marketing mistakes to stay clear of (according the creators of content)

As he began creating video clips, Pat Walls, the Founder of Starter Story began to make the error of chasing any idea that popped into his head. He was able to spend many hours creating videos using plans that were later scrapped.
Happily, Pat learned quickly that properly planned-out concepts will save him time and produce better content.

In this article, we asked pro video makers to take you through their biggest mistakes. They also mention chasing the viral, talking too much or overly fast, striving to get it right or perfect, and spending too much on gear before you're even confident in front of the camera.

You can hear from stars like Jay Clouse, Jay Acunzo as well as Jayde I. Powell as they give advice about how you can avoid the same mistakes that they did.

First mistake: not vetting your ideas

Recording videos without dedicating sufficient time and effort to creating them eventually slows your progress and costs money.

The creator of Starter Story Pat Walls began creating videos, he made this very wrong choice. "So often I would just come up with an idea and then spend an additional 10, 20 30, 30 hours to bring this idea into reality and creating the video -editing, filming after-production, editing, and everything else."

"I'd had saved lots of time as well as moved more quickly by dedicating a little bit more time to thinking about the most effective way to use my time," Pat admits. Pat.

In reality the best-thought-out plans outline how to present your video by way of your title and thumbnail, and also keep your budget efficient and under control.

What to do instead: Brainstorm and evaluate concepts prior to production

Begin to brainstorm ideas. Then commit to fleshing out your ideas in a way that each shot in the video will bring your concept to life.

Begin by "putting together 20 possible ideas on a spreadsheet, then grading the ideas from 1-10. Then, sort them from most to least according to their score then pick the ones highest and discard everything else away," recommends Pat.

A thing to be aware of here: Instead of grading concepts based on the ones that youthink are the best, verify them based on:

• What relevance do they have to your ideal viewers
• How well they align with your experience or product you're marketing

Some of the best ideas are ones that combine the two.

Spending time developing ideas will enable you to create videos that will entice viewers. Also, you won't have to scrap ideas after you've recorded them.

Extra tip:Identify who you're making videos for.

Because the success of any concept for video depends on its relevance for your intended audience, ask yourself: what content will my viewers engage with?

Instead of making assumptions, investigate what kinds of questions your ideal viewers have related to the subject you are focusing on.

Begin by understanding precisely:

• For whom do you wish to make videos for
• What subjects do they research or follow?
• Which channel(s) they watch videos on?

In essence, the ideal customers are those you wish to market your product to. Input the words that describe them into an instrument for research on audience such as SparkToro in order to determine their

• Demographics (age and gender)
• Who do they follow on social media
• What they talk about

Next, review the people you follow on video-driven channels like TikTok and Instagram for a look at the videos they're releasing. It's not about copying their strategy but to find out the tone and content of the videos the ideal audience is taking in and engaging with.

Mistake #2: Thinking an online video can drive the business outcomes

No matter how good your idea is, there's no guarantee the video you create will be viewed by millions. You can't predict the outcomes a viral video can provide you with, other than the increase in your follower number. But, Dan Bennett of Video for Entrepreneurs states that a majority of beginner video creators chase virality.

"Oftentimes when I'm working with people, especially in the very beginning, they're looking at video as something that's expensive and that they have to spend a considerable amount of money for, and this video is going to go out and do all the heavy lifting for them." says Dan. "It's likely become a hit. This will alter the trajectory of their business. Even though it occurs once in 10,000 video clips, it's definitely not anything to take for granted."

What to do instead: Be consistent

Instead of believing that that one viral video is enough to win at video marketing, consistently publish videos that educate, entertain and ultimately increase sales. Dan advises "putting together a collection of work -- making many videos related to the same subject matter, and covering various aspects and taking an individual on a voyage [with your help]."

An engine for video like this helps you stay on top of your target viewers' minds, letting they trust you that is crucial to driving business results. The viral videos don't provide this though, because folks only see it one time and then, soon enough, they'll forget about it.

Mistake #3: Investing in gear before nailing camera presence

"We would like to appear the part and therefore we purchase the expensive lighting, the high-end microphone, we get an expensive camera, or pay for or spend time on the editing to create flashy images, adding gripping animations and vibrant subtitles, emojis, and B-roll and all these things," says Jay Acunzo who is the co-founder Creator Kitchen. Creator Kitchen and host of the Unthinkable podcast.

What's the issue? Fancy gear can't help you convey your main idea effectively until you master camera presence. Take into consideration how you present yourself on video your energy, how you present yourself, and the way you tell your story.

"Because it is the case that effective video marketing is about] having a good camera and microphone, and if you can't achieve that, all content is worth your time until you've mastered the ability to sit down in a chair or sit in front of a camera and deliver," Jay points out.

What should you do instead: Master camera presence

"Put yourself on a deadline and do enough video content that you get good (in front of a camera] before spending any amount of time or money including budgets (team or yours) and trying to become more proficient at incremental work," advises Jay. Check the recordings you've made for understanding:

• How to view the camera
• Which non-verbal cues can be engaging?
• and how do you keep your speech moving to ensure maximum impact

After that, you can go back to the original content and make your changes to the material you recorded.

Fourth error: talking too much

If you are too talkative, you unintentionally divulge a wealth of information -- confusing viewers and even losing them completely.

Founder of The Em Dash Co and host of Creator Tea Talk, Jayde I. Powell has had to deal with the same. Jayde I. Powell explains "Oftentimes what happens is that being a marketer I'm trying to convey the message through so quickly that I lose track of who I'm talking to and what type of content they're consuming, or why they consume it."

However, over time, Jayde has realized, "A lot of my work as a content creator and content marketer requires me to gather a great deal of data and transform into content that is new, however, I also have to make it more digestible."

How to handle it: Plan your content, but don't over-plan it

• You can refine your opening lines
• Remove sentences that do not contribute to the overall concept.
• Add or remove details based on the viewers' comprehension of the subject

It ensures that the details you give out are easy to digest and relevant to your viewers.

5th error: talking too quickly

Apart from being conscious of how much you're talking, pay attention to the way you pace your delivery. If you speak too quickly the result is that it becomes difficult for viewers to follow along. If you talk too slow the risk is that you'll lose viewers due to boredom. In either case, a lack of thought dilutes your video idea's impact since it doesn't give viewers enough time to process the information you're providing.

The public speaking coach Nausheen I. Chen shares she was a speedy speaker in the past. "Maybe it was tension, adrenaline or the pressure of creating super video clips for social events, but it just seemed like I was always on 1.5x speed all the time."

"In actual fact, I prepared to plan everything, minus my ability to speak. I thought about the subject matter as well as the lighting, background, and the setting," Nausheen recalls. "But the truth is that you may be the most skilled photographer with the finest lighting and the most engaging images, but if you aren't able to present yourself up on camera in the best way, in case you're unsure of how to vary your pace and make those pauses and your message could be lost."

What should you do: Recheck your speed and write down your breaks

Mistake #6: Striving for the perfect result

"When I was getting started using video, the error that I'd made the whole time was attempting to make the perfect video, and believing that I could," says Jay Clouse, Founder of Creator Science.

To strive for perfection is unattainable and exhausting because it is a constant process of rethinking everything you do. Most of all, it blocks you from being the person you are when you are on camera.

"Because whenever you are trying to strive for perfect, it begs the question: 'what is perfection what is perfect?' "And what you probably do is compare your work with someone else's work that has been working on this for much longer than you have. So, you attempt to make this derivative and memetic rendition of what this other person did. "[Butyou're not capable of being able to do it as well." What's the reason? "Because they're likely to have more experience as well as due to the fact that they're creating their own videos."

What can you do instead: Find your style

It's easier said than executed. However, Jay suggests being a bit loose with your camera in order to bring out your style. "[This means that you don't appear like you're being rigid. Also, you won't be trying to mimic someone else's style."

All it takes is getting the notion that you don't have to imitate anyone else. You should instead, "Make the video that you want to make, in the same way as you would create the video," Jay points out. Be aware that figuring out your own style requires time. Therefore, Jay Acunzo's suggestion of making numerous videos as often as you can to get the best camera presence comes in handy in this regard as well.

Make high-converting videos today

Simply put, you should take the time to plan your video concepts. Develop the storytelling skills, your speaking and camera presentation skills. Don't forget to plan your presentation with a script making sure you know:

• What will you talk about
• How you'll cover how you'll cover
• When you'll take brief pauses
• How you'll vary your speed

And if scripting gets time-consuming, use 's AI script generator. Let's make videos that get your viewers hooked to the very close