50 Powerful Call to Action Phrases for 2022 (Power Words Explained)
Business is about selling. For online sales it is necessary to make an effective call-to-action (CTA) compelling enough so that it gets people excited.
Making a call to act that enhances a prospective customer's desire to buy and generates the impression of urgency is a craft--and power words are the secret component of this art.
At the conclusion of this post there will be 50 powerful words you can use in order to generate compelling calls to action. In addition, we will go through 50 effective CTA button examples to provide you with ideas and inspiration. Read on!
What are power words?
Power words are words of persuasiveness. They are the key elements of your sales pages or campaign messages -- power words get people to engage with your brand online, thereby increasing rate of conversion.
If used properly If they are used appropriately, powerful words can trigger emotional and psychological triggers that can be difficult to avoid. Copywriters, for instance, often claim that the most effective word used in advertising can be "free ."
If you're really interested about something "free" is hard to resist. What are other words of power that you might want to incorporate into your CTAs?
50 power word examples
The power words you choose to use aren't random. In order to trigger an desired result such as sharing a post via social media or clicking an ad -- they need to invoke your audience's primary emotions and/or provide immediate benefits.
In a higher-level it is possible to group power words into five categories based on the emotion they appeal to:
- Greed
- Curiosity
- Laziness
- Trust
- Themes of Encouragement
Power words could, of course, be divided into even more types, but when you are able to play to these essential feelings when you design your CTA buttons then you will be able to increase your conversion rate from there.
Below, you'll see specific examples of power words in each category.
Greed
- More
- Cheap
- Fast
- Best
- Save
- Exclusive
- Present
- Prize
- Big
- Giveaway
Curiosity
- Unique
- Crazy
- Priceless
- Spoiler
- Shocking
- Behind-the-scenes
- Insider
- Bizarre
- Little-known
- Stunning
Laziness
- How-to
- Simple
- Now
- List
- Complete
- Comprehensive
- Clear
- Accessible
- Effortless
- Guide
Trust
- Expert
- Secure
- Authentic
- Guaranteed
- Lifetime
- Aproved
- Professional
- Proved
- Refund
- Tested
Inspiring
- Amazing
- Legendary
- Awesome
- Perfect
- Mind-blowing
- Brilliant
- Remarkable
- Empower
- Surprise!
- Breathtaking
Are you wondering how to use these power words to your advantage? Combine them together to form strong call-to-action words.
What is a call-to-action (CTA)?
A call to action (CTA) is the part of a blog entry, landing page, email subject line or printed advert that urges website visitors or potential clients to take action or do something.
It could mean hitting the download button, downloading an ebook, signing up to an email list, attempting the free trial or other. The purpose of a CTA is to turn the audience you are targeting into customers or leads.
What are the characteristics of a strong CTA?
Have you ever signed up for a newsletter or have you clicked on an online product for the sake of it being interesting? It's a good sign that you've witnessed the effectiveness of a great CTA working.
Although CTAs seldom change minds regarding their beliefs and values They remove the barriers to engaging in a way that makes the process seem easy.
Here are some indicators of a positive message:
- uses powerful words (such like those mentioned in the previous paragraph)
- Evokes emotions
- is short and simple.
- It is simple to recall
- speaks directly to the public
50 powerful calls to action phrases (real example)
Let's take a look at some of the real CTAs employed by businesses around the world. Consider several strategies you can use to encourage actions from your target audience.
1. Weebly: Design your site with Weebly.
Proactive, specific, short and concise CTAs are always effective and that's why the Weebly example so effective. It's easy to guess this Weebly is a web-based development tool from the beginning, even if you've never been aware of them before, because the CTA performs a great job of showcasing their benefits.
2. Description: Make your own free voice model
The more complicated call-to operation by the transcription tool Descript is intriguing because it builds a sense of fascination. You probably aren't aware of what a voice model is, but you'd probably like to know more.
3. Kickstarter: Launch a campaign
In a different, short, and catchy instance, crowdfunding site Kickstarter is able to enhance the brand's name by incorporating an CTA which explains the benefits of their prop while highlighting the simplicity and excitement of starting.
4. Webflow: Start the process of building
Just like Weebly, Webflow (another website builder) places action at the forefront however this one chose to use a bit of brevity. The CTA is based on the brand's recognition to shine a light on the type of "building" you can do.
5. WeTransfer: Transfer
One of the most practical strategies used that is taken by WeTransfer is to eliminate marketing copy altogether and set their CTA in a functional Web-based application form which users use to send the files.
6. mind: Return your mind
Another great CTA from the notetaking wellness app , mymind. It is direct to the user and creates emotional responses based on the brand's manifesto of gathering all ideas in one private place.
7. Betabrand: Join in the conversation
A clothing brand based on projects which allows its customers to choose new products, Betabrand decided to elevate the value of their brand by creating the introduction of a CTA focused on communities.
8. Practice: Request early access
Even if your brand isn't yet in existence but a CTA to establish your mailing list could aid in the process of grow your audience in the near future.
9. Prezi: See how it functions
Prezi's CTA creates interest, and recognizes that it's more effective to show how they came up with their own solution rather than document it.
10. Clearbit: Explore the platform
Since highlighting all the features of your product in your ad copy or website isn't always possible (due constraints on word count and short attention spans) and inviting customers to look through your platform's capabilities could be an excellent middle step before they're ready to take a test.
11. Noah Kagan: Spice me up
CTAs are often humorous. Calls to action that are funny can be remembered more easily and leave a good first impression of your company.
12. Cloudflare: Under attack?
One of the best CTAs included in this listing is that Cloudflare's immediate anticipation of their users' requirements. Cloudflare's CTA for their cyber-security tool isn't just brief and simple, but it's also precise and powerful.
13. Xero is a great way to learn about Xero can do
A few brands, for instance Xero, don't want to appear pushy in their marketing. Instead, they use CTAs that make them inviting, friendly, and useful in the same way.
14. Ugmonk"Shop" Analog
Another practical solution offered by the designer studio Ugmonk and their online store Ugmonk is to use the name of the most popular items they sell. If you find yourself on the Ugmonk website you're likely to find that this is exactly what you're seeking.
15. The Browser: Sign up to become a subscriber
Journalists and other media outlets which don't sell products sell should still think about how they can deliver the right information to their audience and increase engagement with their readers in the course of the course of time. By inviting readers to sign up to an email list is an effective, non-pushy way to do this.
16. Harvest: Try Harvest free
In the previous paragraph, "free" is one of the most effective power words. So much so that adding "free" to almost any CTA can boost its conversion rates. Software for tracking time Harvest appears to be aware of the best practices.
17. HubSpot: Start free or request a demonstration
The option of giving visitors two choices is a great idea. Merging two options in a single CTA is even better, because it eliminates the need for decision-making, without removing the agency.
18. Free trial of Fastmail for 30 days
In contrast to Harvest and HubSpot, Fastmail specifies that their product isn't free forever -- you only get a free deal for thirty days. The company sets realistic expectations, and describes the specifics of their value proposition that includes a 30-day trial that can be described in a few words.
19. YNAB: Begin your Free trial
Another method to let your users are aware that your service doesn't last all the time is to tell them users are signing up to a trial upfront, like YNAB offers.
20. Buffer: Get started now
The power word "now" gives urgency to any CTA and implies that the solution is available to go into use with no complex setup required.
21. Tim Ferris: Unlock the book
Appealing to one of the basic emotion of fear, the entrepreneur and Motivational Speaker Tim Ferriss lets his visitors be assured that they'll receive something valuable -- not available anywhere else -- in exchange for their email address.
22. Accenture: Check out our latest report
Businesses that offer services frequently opt to entice leads and prove their capabilities by making proprietary research and case studies as well as testimonials available for free and that's exactly the kind of thing Accenture is doing on their site.
23. Medium: Begin reading
In their CTA, Medium tries to make it easier for users to enjoy the core experience of their website and that's reading.
24. Affirm: Learn more about us
If you employ a multi-CTA approach You can ensure that some CTAs are as direct (and "salesy") as feasible, while others provide more information about the product or service you offer.
25. Airbnb: Begin your search
One of the most crucial functions of CTAs is that their primary function as a CTA is to get the user to be engaged with your product. Airbnb provides a straightforward CTA within the search bar on their platform and only moves on to signup and login-focused CTAs when it's necessary.
26. Stripe: Begin today
The ability to explain what you offer by using a catchy headline, and reducing your CTA to two power words like "start" or "now" is an effective combination, as demonstrated by online payment platform Stripe.
27. Wise: Compare price
Similar to WeTransfer as well as Airbnb Currency conversion tools Wise puts its CTA right into the form of conversion that is on their website, to allow users to interact immediately with the service.
28. freeCodeCamp: Get started (it's cost-free)
We've seen examples of how you can tell users that your product is free only during the trial phase. freeCodeCamp tries to do reverse, by focusing on its free status forever.
29. Beyond Meat: Locate nearby
If you sell your product by retailers, helping customers find the nearest one is probably the most actionable thing you can do.
30. Boom: Learn more
If your idea is as intricate as a supersonic plane that's still not available it's best not to rush to get website visitors to convert. Using a simple and informational CTA can be effective enough.
31. Ghost: Try it right now!
Facilitating customers to test your unique solution will definitely improve your conversion rate.
32. The Shop at Oura is now open
"Now" is a potent power word that can reinforce different verbs with the notion of urgency. "Shop right now" can be as effective as it gets for ecommerce-related CTAs
33. Sweetgreen: Place your order today!
If you are aware that customers visit your website for orders, making that option immediately available is the most effective thing you can do.
34. AngelList: Invest now
Even though the CTA "Invest now" could appear to be about immediacy, it really is directly addressing people's hopes. Everyone who visits the website is probably looking for ways to invest your money and AngelList can help you do exactly that quickly and in an easy way.
35. DoorDash: Enter address for delivery
DoorDash asks users for the delivery address on their CTA since they are aware that users come to their site to get food delivered to them -- and entering an address brings them one big step closer to placing an order.
36. AppSumo: Give us the products
In a similar message like the one sent by Tim Ferriss, AppSumo highlights the value website visitors are going to receive in exchange for giving their email address.
37. Lyft: Apply for a ride
In their short and clear CTA, Lyft lets potential drivers know that they must go through an application process to go through before they can start driving on the platform.
38. GitHub: Sign up for GitHub
GitHub utilizes the standard "Sign up" CTA but wants to increase its credibility by adding "GitHub" just after actions-oriented power words.
39. Slack: Speak to sales
If you're aiming at enterprise customers you should show your clients that you are familiar with the process they are familiar with, for example meeting and negotiating with a sales staff prior to the signing of a big contract.
40. Lever: Let's discuss
An approach that is more pleasant to enterprise sales can be seen at Lever by using a casual "let's chat."
41. Firefox Download Firefox
If your application has as much recognition as Firefox, you don't need to add additional than "Download [brand name[brand name]" in your CTA. That's the primary reason why people visit the website.
42. Plaid Then, get API keys
Differently from other businesses, Plaid uses an exclusion strategy in their CTA through ensuring that only developers who are aware of what APIs can be used for, proceed to work with Plaid's platform.
43. Backblaze: A the personal backup of your choice
In a totally different way from Plaid, Backblaze is trying to make technical solutions like B2 storage and backups seem more accessible by using simple, casual terminology.
44. Uber: Make a request Now!
Uber is a company that lets users take rides throughout the world through their mobile app and Uber's website, it is clear that similar services is possible using a computer.
45. Mixpanel: Go on a tour
If you've got an application that requires some training, letting users sign up immediately isn't the best idea since they'll likely leave shortly after. But show them all the options with a short overview and they'll be much more likely to stay.
46. Ramit Sethi: Begin with the quiz
Another way to increase engagement is by inviting website users to take a short assessment that will provide them with personalized recommendations for what solutions will best suit their requirements. It's exactly what Ramit Sethi is doing on this site.
47. Lime: Our vehicles
Unlike Uber, Lime has chosen to maintain a more informative approach on its website that outlines its fleet of multimodal vehicles rather than letting customers make reservations for vehicles and bikes immediately.
48. Hipcamp: Begin hosting
Not only does Hipcamp utilize a concise and concise CTA but they are also clear about the fact that they're focusing on getting new hosts onto the platform , by providing an ever-growing suite of solutions.
49. FoundMyFitness: Become a member
If you are offering subscription services, it often pays to present it as a community and use inclusive language such as "members" instead of "subscribers."
50. Spotify: Get 3 months free
Finally, giving your potential customers an attractive price is always an effective CTA.
By looking at the examples below it is clear the ways that powerful words such as "start," "free," "now," and "new," among many other words, are able to be combined with different strategies to encourage your customers to click on your website, social channels, or ads.