5 Things Sean McCormick Stopped Doing to Earn $2-4K/Month from Selling Courses

Sean runs a $57k/month educational services business that helps students suffering from ADHD.

However, we're here to talk about how he launched a digital one in addition to this full-time business     --    which has risen to between $2-4K per month!

From working as an elementary school's special education teacher to the executive function coach position, he began craving more flexibility and control over his income when his daughter was born. And as many of us discover, when working at an occupation, you can have the best ideas and also be the greatest teacher ever but still get an equal amount of money or a salary while cruising to retirement.

So this needling desire to grow pushed Sean into his area of expertise, which is training children who have ADHD to enhance their executive functioning skills in order for better managing school in his local community.

As demand grew, Sean decided to hire as well as train teachers in this field. To attract attention, he created a web page on Wix detailing the steps required to becoming an executive function specialist. The website was, surprisingly enough, the most searched-for result on Google and led to a surge in visitors. Ten months later and a range of $20K-$30K within one month, an exchange to Kat Norton (Miss Excel) on how to turn his experience into a training course was the side hustle of his  beginning with a two-hour speech he had previously given for $97.

Using monthly webinars and pop-ups on his site, Sean promoted his course and gradually built up his mailing list. Although slow initially, his attendees and sales for webinars began to increase as he engaged with his community and gained knowledge from the success of other creators of courses about bundling their offers as well as introducing a membership plan.

I sat down with Sean for a conversation to discuss his story, starting as far back as January 2022 (his join date) until he's consistently earning $2,000 to $4,000/month on the platform.

Everybody always explains what to do However, Sean had a different approach and here's the things he quit in order to get more attention.

  #1 Stop Worrying About the Money  

Though this could be strange to people who focus with monetary rewards, it is exactly the shift from an obsession with money that Sean, a seasoned entrepreneur and educator, exemplifies.

Sean's story echoes the idea that you can't truly succeed simply by focusing on financial outcomes. At its inception the approach was founded in the notion of adding worth, actively participating and being authentically in communities. "Don't be thinking about the money aspect," Sean advises, accepting the difficulties this creates, especially for those struggling to generate income. Yet, this contradiction of placing the creation of value prior to making profits is to be extremely effective for Sean.

One of the first courses that he took in the course of the free membership was Neil Patel's Webinar for $1,000,000 Sales Funnel. It was a course that revealed invaluable knowledge. The key to this change was the realization that being visible with a savvy, friendly presence in communities can be a powerful approach.

"You have to trust the process, and if you do, it's a major game changer. If you actually appear, then you'll be able to tell the things you're aware of or you're missing. There's no way to assist someone with something you have no knowledge of. You'll be able to figure out where you can actually contribute value."     -- Sean McCormick

  #2 Stop over-creating  

It's often the desire to produce excessive content, a trend which Sean is adamantly opposed to. He lays out the dangers of overthinking and overanalyzing and can hinder progress. It is better to shift away from the excessive production of content towards a more strategic method to "pre-selling ."

Sean's approach echoed the method of pre-selling. It's an approach that takes away excessive production of content in favour of gauging audience interest and preferences first. I am a firm advocate of making a six-part course which could last for months, pay the videographer the equivalent of $5,000 to record it in the first place, only to end up being greeted with a snort when you launch the course.

In contrast, Sean gets in the weeds of understanding his target viewers and allows the content to develop organically, according to their requirements and their feedback. So the creation of content becomes collaborative, a process of building with the audience instead of for them. The structure The Accelerator follows.

  #3 Stop Waiting For Opportunity  

The best results are often the result of several breakthroughs. In Sean's story, he explains the transition he made from one-off classes to a membership model. A pivotal point in his career. Inspired by an interview on a podcast with Peter Fitzpatrick, Sean reimagined his courses, combining multiple courses into a membership. Going from $300 monthly sales up to $600 and finally $1,500 a month each year after launch.

Sean's story also demonstrates the value of incremental development. He went from a subscription model, and then launched a 6-week program. It was a transformative experience, catapulting his earnings into the amount of $6,000 over a period of. The continuous learning process, adapting, and taking the next step reflects Sean's philosophy of adapting to change and taking advantage on each learning opportunity.

  #4 Stop wasting your Time For Money  

The most important revelation of Sean's story is that trading time to earn money isn't without its drawbacks. Based on his experiences working as a special education instructor, he recognized the potential of a more flexible method. Sean's entrepreneurial DNA, inherited from his parents, prompted him to look for a framework that surpassed one-to-one exchanges.

Sean knew he loved playing with children, but also wanted the flexibility to be able to work a day per week. If, at some point, he wanted to take his own kids for an RV tour throughout the nation or leave for a vacation, it was his desire to create digital items that would generate income for him in the background. This has always been the goal for Sean.

So then the question is "All right, what do I have to be doing now?" To inch towards my goal (my vision) because it's not going be done in a single day.     -- Sean McCormick

The process of tutoring students to sharing his experience to a larger group of coaches grew organically for Sean. He recognized that his insights were more valuable beyond individual interactions. This set him on the path of course development. In transforming his experience into a well-structured curriculum it freed him from the constraints of one-to-1 transactions and embraced the unlimited possibilities of one-to-many.

  5. Do not stop "Planting Trees" 2 Years from now  

Sean's experience highlights the importance of timely action. While his path from personal tutoring to course creation spanned more than two years allowing ample time to fine-tune his method, instruct teams, and be sure that the success he had initially achieved was not a fluke.

The author still advocates the benefits of an accelerated method.

Hindsight is 20/20 now, and Sean recognizes he didn't need to go through the process as fast. If he had started earlier, creating the courses, he could get clarity earlier by building with an audience and supporting them each step of the way. This is the benefit of turning your expertise into a process--you could teach in a class but the author recommends not more than three to five steps for starting today.