5 Things An Ecommerce Platform Needs to Maximize the Digital Game Earnings

The idea of distributing games online has become a common practice.

Based on a study conducted by the NPD Group, 36 percent of the US players download their games. With the majority of downloads via digital media occurring through PCs, and the ever-growing technology of games platforms, the rate of downloading digital games online is increasing.

Additionally, they are known to be impulsive. According to Liam Callahan, an analyst for NPD notes, "Most digital players don't make a plan for their purchases. They just buy when they come across something they want."

The ability to download games on the Internet is becoming easier every day and an average gamer's impulsiveness to buy on a whim the platform you use for e-commerce needs to be prepared to provide your products.

These are the five essential things that your online store must possess for a successful distribution of games - and keep your customers happy.

Give Customers More Options to Pay

Boost conversions by giving your customer more ways to pay such as PayPal or the possibility to pay with every credit card. Do not restrict your customers to just two choices, give them more choices for payment and provide your customers more reason to pay your business their cash.

Furthermore, minimizing clients' failed transactions is another way to improve your profit margin while giving your customers the products they need. After just one error message the majority of potential customers quit trying to buy the game completely. Failure to complete transactions result in the loss of customers, which leads to lower profits.

Make Your Customers Localized in Their Buying Experience

If you're distributing games online there are likely to be customers across the globe. Make sure your e-commerce platform can display in local languages and allow customers to purchase in the currency of their home country. Localized shopping experiences provide trust and peace of mind for global buyers. Looking for an e-commerce platform that offers multiple currencieswill help make it easier (and more attractive) to someone who does not live somewhere in North America to purchase your game.

Seamless Buying Experience

Gamers do not want go out of their game in order to make a purchase. In-app purchases mean they don't be forced to quit. When they upgrade, transitioning from trial to full version or buying new gaming content In-app purchases allow players to seamlessly buy more, in the same game.

Plus, cross-selling and up-selling is always a good option to increase sales. The ability to personalize your customer's experience makes them feel as if you've chosen items specifically for them, and based upon their individual likes and needs. It will encourage customers to purchase more. Cross-selling makes customers feel appreciated. When you offer products that relate to their purchase or that would make their shopping experience more enjoyable customers feel as if you're watching out for them which makes them more likely to make the purchase.

A Web Store that can be customized

Customers lose trust when they get whisked away to an ordering page that looks completely different than the store on the internet. Make certain that the e-commerce service you choose has the full CSS customization of its order pages.

Amazing Customer Service

The distribution of digital games online comes with its own unique problems. When problems arise, you want to know your online retailer can help the situation look perfect. Amazing customer service will trump any small technical glitch or operator error. Make sure your customers are happy, and you'll be able to count on the top customers to be your marketing ambassadors.

An e-commerce platform with impeccable customer support provides customers with immediate response, rather than just a simple email. If consumers feel they're receiving poor service, they're almost guaranteed to never patronize the business ever again-- good customer service is beneficial to the bottom line of your business.

The online distribution of games online is growing - and fast. Make sure your e-commerce platform has these features and you'll be able to profit from the new distribution technology.