5 tested ways to increase your email
How can you create an email list fast? Below are 5 strategies to increase the number of people who subscribe, to allow you to share your products with those who would love to buy the product.
You need an email list.
It's important to get it quickly.
With the abundance of email marketing "growth hacks" on the market it's tough to determine which ones to trust. You don't have the time to try out every list-building technique or marketing tactic to see what sticks.
It is essential to have a straightforward, straightforward solution to build your email database quickly and painlessly.
This is why we're sharing five tried and tested strategies to increase your email list fast, to reach many more people, and put your product in front of customers who will be delighted with it.
Bring in visitors to your site through opt-in pop-ups and lead capture forms.
Trade expertise for leads and email addresses.
Make readers subscribers through the latest content updates
Make new friends with Giveaways to attract new people
Get more people to read your guest blog posts
First . . . What's the deal with emails?
What are the reasons you require an email address?
Yes, having a large email database gives you access to a lot of email inboxes. However, there's more for email marketing, more than sending out email blasts to many people all at once.
An astounding 4. billion users will use email this year. It's more than half of the population of the globe, emailing around 306 billion people every day.
Furthermore, 73% of consumers rank email as their top-choice channel for advertising messages.
Business owners prefer it, too.
Email is among the most efficient, powerful, scalable and inexpensive digital marketing tools out there. For a business that is just starting out each dollar counts and emails have one of the best ROIs for all marketing channels.
In Q1 2020, the traffic through email resulted in an average order value at $106.32 compared to just $94.02 from searches (Google) as well as $73.64 through social media.
In the year 2018 59% of marketers cited email as their primary reason for generating ROI.
Email marketing has an ROI that is $42 for every $1 spend .
When it comes to selling digital products, your email list is the bridge that connects you to your target market. Email allows you to share data about your products, promote them, and establish valuable relationships with your customers.
Nathan Barry
I was talking with one of my friends who was working in online marketing since the early 2000's And he told me all these stories about those days of Pay-per-Click ads that were a penny apiece.
I asked him: Hey is this an method of marketing via email? It's proving to yield more conversions as compared to Twitter and Facebook in my experience.'
Then he raised his eyebrows, looked at me, and then said: 'uh, yeah, it's always been that manner. Have you ever been?'
I'm definitely late to it, but I just discovered that email was so much easier. It was much easier to put individuals on email lists as I was able to offer them something for it for example, being first to hear when my book comes out in the future, or give them a complimentary eBook in exchange for their signing up. This is much more appealing than the 'follow me on Twitter' option.'
So it was actually simpler to acquire email subscribers than to acquire Twitter followers. Then when I looked at the conversion rates for my book's launch and compared the worth of the value of a Twitter follower over an email subscriber just wasn't even close. Email subscribers were fifteen times much more valuable than the Twitter followers.
We looked at the conversion rates, click-through rates and purchasing rates then I made the decision that I was done focusing on Twitter as a medium.
Are you ready to grow your email subscriber list? Read on to discover how.
Five proven strategies to grow your email subscriber list quickly
1. Invite visitors to visit your website by using opt-in pop-ups or lead capture forms
Marketing emails are kind of like vampires . They must be invited into.
To add someone to your mailing list, subscribers need to opt-in and accept receiving emails from them. Otherwise, your emails show up uninvited in people's inboxes as they're likely to mark your message as spam .
(Side note: Never buy a list of email addresses. This may seem like a quick way to build your list, but it could be in violation of the law known as the CAN-SPAM Act that carries penalties that can reach $16,000. Beyond that, nothing makes someone hit "unsubscribe" faster than an email they did not ask for.)
Let people know how easy it is to sign up for your mailing list by incorporating an opt-in popup as well as a lead capture page to your site.
Popups have a negative reputation, but done right and properly, they can be effective: The best opt-in pop-ups have an average convert rate around 9.28 percent .
WordPress tutorial site WPBeginner made use of exit-intent popups in order to grow their email list 600% up from 80 new subscribers a day to more than 150.
Exit-intent popups use mouse-tracking technology to alert users when they're about to exit your site. In essence, it's an final effort to alter the minds of visitors before they go permanently.
Most users (myself including) find it annoying when emails pop up with opt-in forms interrupt during scrolling or midway through a blog entry.
When exit-intent pop-ups appear, the user has already made the way to leave. The worst-case scenario is that they'll leave in the end. Best case scenario, you get a new subscriber.
A major caveat for popups for lead capture When your visitors use an adblocker and are not able to view your popups at all. It is important to ensure that these aren't your sole opt-in form, or you'll be missing out on a big chunk of leads.
Also, be aware for how your popups affect the SEO of your site. Google offers some fairly thorough guidelines for their Search Quality Raters that can knock your site down a notch or two when your pop-ups are considered too distracting or intrusive.
As an alternative or supplement for pop-ups, think about the less obtrusive opt-in form. These lead capture forms can live on their own dedicated landing pages or hang out on your homepage, like this one on the site of Alejandra Rojijas .
With , you can include the form for newsletter subscriptions directly on your home page.
Whether you opt (pun intended) for a popup or opt-in page Here are a few of tips for lead generation to convert more people into subscribers:
Make sure you have a compelling call-to-action (CTA). Tell people why they should subscribe to your mailing list- like "Give me the resources for free" as well as "Get the inside scoop" in the above examples.
Set expectations. If you've got an email sign-up form, tell subscribers what information you'll send them as well as how frequently.
One of the best method to convert website users into customers is to provide them with things they want -- like, say, a valuable lead magnet.
2. Trade expertise for Lead magnets and email addresses.
They give you your email address and send them content that is valuable. Everyone wins.
Lead magnets demonstrate to potential clients how they can be confident in them with their business. The most effective lead magnets are geared at your target market and their needs.
Take a look at 24Slides A company that sells custom slide decks and slides. Their biggest customer pain problem is trying for hours to design the ideal PowerPoint presentations and pitch decks.
24Slides offered a lead magnet on LinkedIn which addressed the problem: a 20-slide long template for corporate presentations for free. All they had to just share the content and leave a message, and give 24Slides their email and name.
The result was an influx of 80,000 email leads -- all of which already had keen interest in type of products 24Slides provides.
To get a better (creator) local example check out Ryan of Signature Edits that provides templates, presets, as well as photography training.
Different photographers run into different pain points, so Ryan has two leads magnets that include A candid pose guide and a Free sample of presets for editing photos .
"But you're wrong," I hear you tell me. "Aren't these tips intended to aid me in growing my list quickly? I'm not able to create lead magnets!"
To format your ebook, it is possible to use online tools , such as
Reedsy is a tool for free that format and makes an ebook for you.
iBooks Author for Mac users, an application that allows you to include pictures, text and videos to the text in order to make an ebook.
(Just ensure that you look your final document prior to publishing it. While the tools above will do the bulk of the work accomplished for you, they don't always accomplish the task perfectly with no human input.)
In terms of the conversion process for content, let's move on to the next building strategy, which is to upgrade content.
3. Make readers subscribers through updates to your content
A content update is lead magnets that are created specifically for a certain blog content or page of your website. The most effective content updates are relevant to the content they're linked to and to the audience you're trying to reach.
The majority of people prefer to exchange their contact information to get relevant, useful material, which you will read in this report from Intercom in the following report :
As much as my inner writer hates not to say it out loud, people aren't necessarily drawn to the entire length of a book. They want the option of a practical, digestible solution in exchange for an email subscription.
The types of updates to content include:
Cheatsheets
Quick-start guides
Checklists
Case studies
Webinar replays (if they're on the same subject)
If you have already posted web content which is generating a large amount of visitors, you can create updates to your most popular articles.
Here's how:
Find the web content on your site that brings in the most traffic
Make a item of content that will make your intended audience's lives more simple
Add that content to the relevant page
Turn more readers into subscribers!
Sleeknote made content updates to their blog posts and grew their email list 28.83 percent more than they had in one month.
Sure, Sleeknote is well-known for its ability to market content, but you don't need their team size to get the same result.
The same thing is true with our next list-building technique.
4. Hook new people with a Giveaways to attract new people
There's a good chance you're starting to recognize a theme here . . .
To quote the late-90s one-hit-wonder New Radicals: "You only get what you give."
What other benefits can you provide to your potential customers in exchange to get their email address?
You can win free stuff.
People love giveaways -- and promoting your giveaway via social media will help increase your followers and your list of email addresses.
This is the problem: Email subscribers from giveaways can become less active due to the fact that they're likely to be signing up only to win a prize, rather than to be interested in hearing from you.
It's the reason why growth marketing expert and Gleam creator, Stuart McKeown, recommends you ask you: "What would be an irresistible thing to give away to only my dream customer?" Make that your prize for giveaways.
Prizes might include . . .
A scholarship to the online course you are taking
They are books that will appeal for your intended audience
Toolkits or software designed for individuals within your area
An virtual community (similar to Jay Shetty below )
A smart way to promote referrals Jay offered prizes to people who participated in the contest along with their colleagues.
After you have selected the prize, you must create the landing page of your giveaway. Your giveaway landing page must include details about the prize, rulesand an entry form.
Do not worry about SEO excessively for the landing pages. Unless you're going to run a recurring giveaway which can cost a lot of money -- you're better off playing to your audience as opposed to attempting to appeal to the search engines.
How do you make it happen? Giveaway and contest marketing tools like PromoSimple and KingSumo allow you to make it possible to easily run promotions that increase the size of your email list.
In order to increase your reach more, consider making sharing on social media worthy of additional entries or make it a condition.
Next, promote, promote, promote:
Post your contest to your social media pages. Tools such as Buffer and Hootsuite can automate this procedure for you. They also, as a bonus, will do this for free.
Encourage social sharing and referrals with bonus entries or other prizes (getting you Social proof as well as more potential entries).
Ask connections in your industry to spread the offer among their networks. Offer to promote a piece of their content for a fee.
You can send an email to your existing list They're already subscribed and can also send out an email to their networks, too. To help them, try providing tweet-ready copy for them to use.
Make sure to submit the giveaway for online contests and giveaway directories like the Giveaway Promote and the giveaways subreddit.
Then, select one winner to send their prize.
Don't forget to keep following up with the people who didn't get the prize -- you want to keep them interested and on your email list, even if they didn't win. Send them a valuable digital download or a discount promo code to your site. A little consolation prize will go a long ways.
We'll now move on to our last method. It's more of an extended game in comparison to the previous ones, but it's also arguably the most tried-and-true.
5. Get more people to read your guest blog posts
You're an expert in your field. Now, share your expertise with someone else's existing audience by guest posting on their website.
Guest posting is a fantastic possibility to expand your list of email subscribers. Your content including your name, website, and name (with an email form) to an audience that isn't yours.
Guest postings can seem overwhelming you don't have the time to create your own material, let alone post on someone else's blog.
But just like leads, guest blog posts can be a chance to reuse the content you already spent your time and effort on. Take the subject from a different viewpoint, or modify it to fit the tone and the audience of the blog you're marketing.
After all, it takes approximately 3 hours and 557 minutes to create blog articles and repurposing them for guest blogs makes the much of it.
Before you write your guest post, you have to pitch it.
For opportunities to guest blog Look to find blogs (and bloggers) which:
Are in your niche
Are you able to reach a market that could profit from your knowledge and your products
Are you a reader who is engaged?
Actively promote their blog posts through social media
Are accepting guest posts
Do you have a newbie pitching experience? Look over this great tutorial by Jess Ostroff at Convince and Convert. Jess and Jay Baer receive hundreds of pitches every week -- they know their stuff with regards to guest blogging.
It's all good. With these strategies in your list-building toolbox, it's time to start implementing email marketing. Here's how.
How to get started with email marketing
When you've got your email list, it's time to mail some emails. The leads you've just signed up for are precious -- make sure you nurture them by sending content that they have registered for, such as a newsletter.
To do so, load up your dashboard, then go to your dashboard, then click on the "email" tab and pick the kind of email you'd like to make.
Write your email's message and then you're all set to send. You can also preview the message you've written or send yourself an initial test email to ensure that everything appears perfect.
Pro-tip: If you collect your contacts' first name on your lead capture form, you can use that to customize your email.
Grow your email list by using these five easy-to-follow strategies for beginners.
Your email list is among of your most powerful marketing tools. It just needs some TLC to make it bigger and sturdy.
There are tons of different methods for creating lists available. Here are five proven strategies we've seen work time and time again:
Utilize opt-in pop-ups as well as lead capture forms to turn site visitors into email list subscribers.
Offer high-value lead magnets to exchange email addresses.
Make accessible, downloadable content updates to accompany the top posts on your site.
Get new subscribers on board by offering giveaways with a prize that unique to your target audience.
Invite guest blog posts and reach their already-built readership.
By putting these email list-building techniques in place, your subscriber count is bound to increase. This won't happen in a flash We can't guarantee 10,000 subscribers within 30 days, but your email list will have an active crowd who's eager to learn from you.