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41 best free marketing tools Strategies for marketers to do better using less expensive alternatives

Mar 17, 2023

Effective marketing tools can will make your life easier, save cost and make your work easier, but here's the most important part that they aren't simple to obtain.

Try out different tools and see the way they'll integrate into your workflow is an ideal mission for a superhero. This takes effort, time, and cold sales emails all the time. And the end result? It's possible to test various programs for free, and get the best tools.

The below list of tools for free that can help you market online, to get from this tangle. This list contains tried-and-true tools which I've tried personally (and would recommend) or authentic marketers utilize and swear by.

Make sure you bookmark this post so you can go back to it whenever you require an overview of the tools accessible, from AI-powered writing instruments to time-saving tools and project management platforms.

Marketers, what are some useful tools for effectiveness and efficiency that are cost-free? That you can't do without? Disclosure: This is for an article I'm currently developing for a client.

-- Masooma | Content Writer (@inkandcopy) 6 March 2023

You can jump to any of the following categories:

Free CRM software

1. EngageBay

EngageBay is perfect for small- and solo business marketing teams to monitor and control all sales transactions in one location. It offers a user-friendly, drag-and drop interface as well as filters to separate the contacts.

2. Zoho CRM

Zoho CRM is one of Zoho's suites services, which gives the user five hundred records for free of charge with the option of eliminating any records not being used in your account and also free space to use the premium version.

Freshsales CRM. It uses artificial intelligence for generating leads, qualifying leads, and close deals.

Video makers

3. Create

Make edits to the video in order to add the titles or other components as well as use an aspect ratio function to adjust the dimension of your film within a few seconds. Additionally, you can join your account to the social networks like Facebook along with Constant Contact to share the videos you have created directly using the Create.

4. IMovie

iMovie remains an essential tool for video creation, especially for those who are new to video production. This video editor that's free designed for Apple devices allows you to create simple videos on the move. You can create a brand new video from scratch or ask for assistance from the storyboards in the program, or templates already created.

 Payment option in the moment of its completion:

Creator's Premium Plans for sophisticated features like adding customized CTAs as well as end cards to your video and monitoring their engagement statistics.

Social media tools

5. Buffer

The free Buffer plan lets you handle three social media networks and allows you to plan and schedule the posting of ten times per channel (such an efficiency-saving feature! ).

6. Social Comments

Social Mentions analyzes the mentions of your company and hashtags in social media by revealing the frequency and in what the tone of the people who are discussing your brand or using your own hashtag(s).

7. Hypefury

Hypefury is a scheduler for Twitter which is ideal for marketers that want to get the most out of this platform. It's possible to plan not just tweets, also Twitter threads by using the program.

8. Sparktoro

Sparktoro is an online tool to conduct research on audiences. The tool is free. It will provide you with a score of Twitter users' influence. It also helps you understand their social media followers as well as show you what other brands discuss and posting on Twitter.

Option to pay about when ready:

Hootsuite Hootsuitefor creating plans to schedule, analyze, or scheduling- even report on social content by using only one app.

Tools for editing and writing tools for editing as well as writing

9. Hemingway Editor

Hemingway Editor helps improve your writing's readability score. This is done by highlighting lengthy sentences that can be difficult to read and also ones that employ passive voice.

10. Grammarly

Grammarly freemium helps you catch typos as well as check your grammar.

11. SpeechTexter

SpeechTexter lets you to talk to the application so that it is able to write your text -- perfect for days when you're feeling uninspired or aren't able (God forbid!) to type.

12. ChatGPT

ChatGPT aids in brainstorming ideas, putting the first drafts ready, writing meeting agendas etc.

Pay when ready:

Writer for improving the accessibility of your content in addition to grammar and repurposing , while keeping your voice as a brand and editorial standards.

Collaboration and brainstorming

13. Miro

Make use of Miro's free software to make three mind maps are editable as well as brainstorming boards (or select from their library of templates for brainstorming).

14. Figma

Figma is a completely free collaboration tool that lets teams to prototype and working with each other on ideas for design.

Option to pay about once you are ready

Twist to facilitate async-based team collaboration . This includes structured collaboration over files.

Content marketing tools

15. Coschedule headline analyzer

Headline Analyzer evaluates your headlines for quality and SEO, helping create engagement-driving headlines.

16. Blog Topic Generator

Put in five relevant keywords to your field or blog's topic, and the HubSpot Blog Topic Generator will give you up to a week's worth of ideas to post around.

17. Content Idea Generator

Portent's Idea Generator is perfect to help you come up with concepts to write content. Input a search term and the tool will give you many fun ideas that you are able to later improve on.

18. PrimoStats

PrimoStats provides you with unique statistics that you can include on your website without having to explore into the depths of study. The free plan gives the user access to over 1,200 statistics.

19. Yoast

Yoast is a cost-free WordPress plugin to help improve your website's content SEO through analyzing the use of keywords as well as its accessibility.

 Option to pay about at the time of it's completion

GatherContent. It's a program to handle content, which lets you manage all aspects of content marketing. You can create templates briefs, style guidelines briefs, and workflows to create content, complete with the editorial calendar.

The tools for managing freelancers

20. Toggl Hire

Toggl Hire lets you assess the skills of freelancers prior to hiring them, by creating assessments for their skills.

21. Google Meet

Utilize Google Meet to join free calls with freelancers to discuss your company's brand and requirements in terms of the creation of content.

 Paying option you can consider when you're ready

Content Harmony for providing briefs to freelancers.

Tools to invoice

22. Zoho invoice

Zoho Invoice can be used to make no-cost invoices.

23. Deel

Deel is a safe payment system for team members to hire and pay from 90 countries (in the plan for free).

 Paying option to think about prior to its completion:

Premium Deel to streamline invoicing Pay contractors in more than 150 countries, and more.

Tools for design and graphics

24. Canva

Canva could be a super simple and easy tool to create blog and social media-related images in a few the span of just a couple of minutes. Utilize their templates for starting or start from scratch If you're experienced in creating graphics.

25. Vengage

Venngage is an alternative simple design tool that lets you create five amazing free photos including infographics and presentations, as well as reports, graphs and charts, as well as print-friendly.

Visme. Utilize it to create animated visuals including videos and access the statistics of performance for your video.

Tools for Productivity

26. Otter.ai

Otter's basicplan that is free to convert 30-minute long videos, webinars as well as podcasts to allow you to complete the entire process by hand. The service allows you to transcribe 300 minutes per month as well as upload up to 3 audio and video files.

27. screen recorder

28. Pocket

Pocket allows you to store your information (videos podcasts, videos, or blog posts) to read later. You can also add tags to your content in order to make them easier to find in addition to using the player that plays audio to read written content for you.

Paying option to think about when you are ready

Evernote to keep the track of notes, and organize their contents, using reminders, while also sharing them with colleagues.

The tools for saving time are available for free

29. Zapier

Zapier allows the connection of various applications and to automate the steps between them by using Zaps. The free plans allow you to create 100 one-step Zaps every month.

30. Waldo

Waldo It's a no-cost Chrome extension that speed your search. It offers an unadvertised Google search experience, by removing the most popular content to make it easy to skim through and provides filters that help users locate the information they're seeking swiftly and effectively.

31. WayBack Machine

WayBack Machine It is an alternative Chrome extension that functions to provide you with archives of websites. Use it to source your own content, and study how your competitors or other companies you have found to be sources of inspiration designed their strategies over time.

Pay when you are ready

Zapier Premium for creating multi-step zaps.

Tools to manage projects

32. Trello

Trello is a remarkably simple-to-use application for managing your projects it offers users the option of ten free Kanban boards for managing your projects using the number of columns you require.

33. Notion

Notion is a completely customizable tool to help manage your projects. You can use it to build Kanban tables and boards, as well as documents or whatever else you want. It also comes with Notion AI that summarizes content and creates tables using hyperlinked content, and many other features.

34. ClickUp

ClickUp is another intuitive and flexible tool that is easy to customize. You can use it to make documents, view different aspects of your pipeline for projects, and many more. If the idea of starting your own project is daunting, take a look at any of their templates and you'll be set to start.

Asana. It's perfect for project, task and work management and a range of Integrations.

Free SEO tools

Google Trends displays how well-known a word or phrase is over specified time intervals.

36. Keyword Rank Checker

Ahref's Keyword Rank Checker can show you how the keyword you are searching for is ranked on the pages that result from Google and other search engines.

37. Website Authority Checker

Another of the free tools offered by Ahrefs, Website Authority Checker will provide you with the domain authority of your site's target (DA).

38. AnswerThePublic

AnswerThePublic lists all the queries that have been asked by users about the word.

39. Keyword Tool

The no-cost Keyword Search Tool by Ryan Robinson gives you keywords to search terms, showing you how many searches they have and their ranking in terms of difficulty.

Semrush or Ahrefs for access to a full suite of keyword research tools including link building, as well as Clearscope for optimizing web pages to improve their ranking.

Analytics tools

40. Google Analytics

Google Analytics is a completely free software that analyzes your website's visitors' behaviour and their the amount of traffic (how the users spend on a webpage, for instance).

41. Hotjar

Hotjar's free program offers unlimited heatmaps that allow you to see how visitors are using your website by clicking what CTAs they're clicking and the areas where they're stuck.

 Paying options to think about once you're ready

Chartbeat to monitor data on engagement with content in real-time.

Free sources

We hope you've discovered some useful applications to use with this list of free marketing tools. For those who are looking for additional information on video marketing, particularly, we've tons of sources for you.

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