30 Key Statisticians for Membership Sites in 2023, plus tips to boost Your Membership Strategy

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                  We've searched the latest research to bring you the most current information on membership sites as well as insight into the booming membership trend.        

Contents                                       Toggle

•            Learning Management Systems (LMS) Stats
•            Association Membership Statistics
•            Subscription Model Statistics
•            Tips & Best Practices What Have We Learned?
•            In Summary

The rise of the creator landscape has opened doors for entrepreneurs to make money from their original concepts. Thanks to tools such as Member, launching the first membership site has become more accessible than ever.

Having a comprehensive set of statistics on your membership sites can give you the confidence to navigate the evolving environment.

There are a myriad of membership-based sites available. In this piece we focus on three defining categories in the business:

• Educational Platforms (Learning Management Systems)
• Association Membership Models
• Subscription-Based Platforms

The information provided will not just aid your efforts in marketing but can also provide a glimpse into the future trends within your field.

Are you ready to start? It's time to start the math!

Learning Management Systems (LMS) Stats

A growing number of businesses have embraced learning management software (LMS) to develop websites for education or to incorporate the elements of education into their membership websites. This is a great way to boost the value of your business and expand its offerings.

We'll now look at the LMS platform market.

• A report on the market in 2023 published by Fortune Business Insights found that in the year prior, the global LMS market size was valued at $16.19billion. This year it's expected to rise to $18.26 billion.
         
  
• The number, which is expected to reach $47.47 billion by 2030 could reach a massive $47.47 billion.        
         
  
• The most rapidly growing market is Europe however the largest marketplace will be North Americaaccording to a report by Straits Research.
         
  
• Growth is attributed to an increase in connectivity to the internet, higher acceptance of smartphone technology within educational institutions, and growing preference of students for LMSs.
         
  
• Over 40%of Fortune 500 companies use E-learning and LMSs to integrate and teach employees, according to the eLearning industry.        
         
  
• LMS students use these devices for accessing their online classes: desktop (89%), laptop (76%), tablet (25%), and smartphone (19 percent). This indicates that there is a need that LMSs be adaptable to accommodate the different needs of students.
         
  
• The most frequently requested LMS features between 2022 and 2023 were certification and compliance management (53 percent), content authoring (15 percent) and course libraries (15 15%). (Capterra)
         
  
• The typical LMS software budget ranges between $15 to $40 for each user.
         
  

Statistics on Association Membership

Associations typically represent smaller entities that are dedicated to a particular career, trade or philanthropic cause. They usually collaborate with groups, trade unions or blends of each.

The main purpose behind these organizations is to facilitate information exchange, encourage best practices, expand member networks, and champion the interests of members.

In contrast to mainstream companies, associations members are a distinct audience with specialized demands.

The mission of any organization is usually shaped by its sector or the cause it serves. We'll now look into some valuable insights to enhance the effectiveness of marketing for associations as well as increase recruitment.

• The top reasons people join associations is networking opportunities (64 percent) and continuing training (39%) as well as learning the latest the latest practices for their work (33 percent).
         
  
• 49% of associations reported increased membership by 2023, up from 38% in 2022, and 26% in 2021 showing a sharp upward trend in the number of members enrolled over the last three years.
         
  
• In 2023, used the following channels to recruit new members: email (85%), organic social media (67%) and association-sponsored events (66%).        
         
  
• The most common reasons why associations think prospects are not signing to join are lack of perceived value (60%) and lack of awareness about the brand (39 percent), lack of financial assistance from employers (29 percent).
         
  
• 34% of associations ask members to join their online community as a way of engaging existing members.
         
  
• 48 percent of organizations offer members the option of a 2-3 month grace period for accessing benefits after their membership expires.
         
  
• Engagement is by far the most frequently encountered issue in associations, with 51% of associations connecting a lack of engagement to the reason that members didn't renew.
         
  
• Innovation is key for membership retention and attainment. But, only 25% of organizations were rated as highly or exceptionally innovative. (Marketing General)        
         
  
• 13 Percent of organizations which added, changed, or canceled events observed the increase in engagement of members which suggests that you need to change your plan. (GrowthZone)
         
  
• 60% of HTML0 offer its members automatic annual payments 14% of them offer auto-paying monthly, but only 26% provide the two options by 2023.
         
  
• Only 38 percent have a process implemented to help reengage the those who have been churned.        
         
  

Subscription Model Statistics

Businesses and subscription services appear everywhere and with good reasons. Who doesn't love predictable cashflow as well as customer loyalty?

Not only that, but customers are fast to catch on to the convenience of subscriptions over the actual ownership. So it's not surprising that this type of model is getting noticed by the masses.

Let's delve into some pivotal statistics defining the subscription economy. These figures will help you understand why everyone's hopping on the train of subscriptions and why it's poised to take over in the next years.

• The report released in the beginning of this year estimated the value of digital subscriptions at $650 billion.
         
  
• In 2025, it's expected to increase up to $1.5 trillion as per the most current estimates. (Lineup)
         
  
• The number of HTML0 Americans report using more than one that is 23 million rise since the year 2020.
         
  
• By the end of this season, the three-quarters (75%) of direct-to-consumer companies are projected to offer subscription services. (RetailDive)
         
  
• The typical growth of companies that offer subscriptions stands at between 30 to 50% each year. (The Paypers)
         
  
• In a study conducted from Global Banking and Finance, 70% of business executives in key industries including retail and finance believe subscription models are key for growth..
         
  
• 53% of senior finance executives polled by the CFO stated that 40% of their business income comes in via the subscription of a product or service.
         
  
• Three quarters of businesses say that their subscription program helps retain customers and increases the loyalty of their customers..
         
  
• The global adoption of the subscription economy stands at around 16% and is with a target to reach 30 percent. (Citi)
         
  
• By 2027 it is expected that 83 percent of U.S. households will no longer subscribe to a traditional television service. (Leichtman)
         
         

Tips & Best Practices: What's been learned?

Okay, let's wrap it up! Hopefully, you've picked up some solid info on the benefits of joining through these three kinds of membership.

There's a wealth of information to help change your approach to make more informed decisions, and optimize your membership site. Here are some of the best practices we've uncovered:

        1. LMS (Learning Management Systems) Best Practices

• Maintain Content Control: Ensure your LMS gives you full control over your content. The ability to implement real-time updates, additions or modifications is essential for adapting to the ever-changing requirements of your customers.
         
  
• Prioritize responsiveness Statistics show a diverse range of mobile devices employed to take advantage of the courses. Choose LMS solutions that are responsive providing a seamless user experience, whether they are using laptops, desktops, tablets, or smartphones.
         
  

        2. Best Practices for Association Membership:

• Engaging Value In light of the fact that networking opportunities are the primary reason people join associations, consider hosting regular webinars, virtual meet-ups or forums that can help meet this need.
         
  
• customized marketing with a dramatic upward trend in membership uptake over the past 3 years, you must understand your audience. Utilize targeted marketing strategies that are that are based on the requirements and needs of your possible members.
         
  
• Re-engagement Strategies In the event that only 38% of organizations have a process to reengage the members who were churned out, create a strategy to bring back members who have left. This can be done through promotions, deals, surveys of feedback, or by highlighting benefits that are new.
         
  

        3. Subscription Model Best Practices:

• Multiply Payment Options In light of the various preference for frequency of payment provide a variety of subscription option for payment, from monthly to annually, to cater to different member needs.
         
  
• Stay ahead of the curve The digital subscription market set to increase immensely, keep an eye on new trends. This can help you improve your offering and keep you in the game.
         
  
• Attention to Retention More than three-quarters of businesses saying subscription services improve customer retention put money into strategies to boost loyalty. This can be done through exclusive content, discounts for members only and regular feedback loops.

If you follow these top methods, you'll be placed to realize the full potential of your membership site whether it's an LMS or an association membership or even a subscription-based system.

In Summary

It's obvious: the market for subscriptions is booming and shows no sign of slowing down. Thinking of launching an online course, or adding an ongoing stream of cash to your shop? The best time to do it is than today.

Remember, it's all about providing a high-quality service that makes life easier for your clients. If you can do that, you'll be able to see profits increase each year.

And hey, start with the right tools to make setting up and managing your membership site a breeze.

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