2022 Holiday Online Shop Trends in 2022: Inspiring more parents

The holiday season can be an exciting time for ecommerce businesses, particularly those which cater to parents as well as their children. In order to make the most of the holiday season you must know your customers and make the process so easy for your customers.

Let's look at the trends in online shopping this year for parents and look at how you can make use of this data to maximize holiday sales.

Online shopping trends among parents in 2022

The impact of inflation on spending on Christmas across the board It's not a surprise to learn that 74% of parents say they are affected by it in their buying decision making. So what does that mean for the 2022 holiday season?

To begin it's true that parents spend less on entertainment - 59% less on in-house entertainment and 70% on out-of-home entertainment.

They are, however, investing more in other categories:

• Food, drinks as well as groceries (58 percentage more)
• Health-related products (57 percent more)
• Fitness (52 percentage points more)
• Jewelry (50 more)
• Electronics (48% more)

For Christmas shopping the majority of parents stated that they'll be spending similar amounts to what they've done in previous years however 32% of them will be spending less, and 17% more. It's a mix of both. The majority (42 percentage) will divide their money between both in-person and online shopping.

The majority of parents buy $250-$999 in presents for the holidays, yet 40% buy more than $1000, more than almost the entire population that responded.

How to be parents' favorite store for the holidays

So, those are many numbers. What can you do to apply this data to your store online? Here are seven ways that you can take advantage of online shopping trends this holiday season:

1. Focus on validation, reviews, and social evidence

Parents are getting more cautious when it comes to what they present to their kids. Moreover, they're spending less on entertainment overall. So your job is to convince them why your products should make it on their list of gifts that they will only receive.

An excellent way to achieve this is by showcasing positive feedback from customers across the globe there is a way to do it. Include testimonials on your listing of products and landing pages. Display websites, magazines, and publications that featured your items. You can add your Instagram feed into your footer. Include high-quality images of your products utilized by kids as well as parents.

If you want to collect reviews, consider sending review request emails. review request via email when your item is delivered to the customer. Utilizing Klaviyo it is possible to schedule the email to be sent out in a couple of days after your orders typically arrive on shoppers doorsteps. This will give children the opportunity to have fun with your toys and wear clothes or even taste the food you served. It is also possible to automatically include an option to write reviews for the particular item they bought and make it simple for busy moms and dads to give reviews.

2. Educate your shoppers

Similar to this Take the time to truly educate parents about why your products are the best choice for their kids. Do they come from nature? Are they helping to develop specific skills? Will they keep kids extra warm in the winter months? Will they be able to make parents' lives easier?

Veer adds lots of extra information on their product pages, with details about the technology, safety warranty, features, and warranties of their wagons. They also pack in videos and pictures to help parents see what they can provide.

There are numerous methods to accomplish this. Publish blog posts showing all possible ways that kids learn through your playthings. Share an ebook with information on the need for safe cups and plates. Answer frequently asked questions on an FAQ page.

Offer all the info that shoppers need to make an educated purchase.

3. Be specific in your marketing efforts

The data isn't simply useful when it comes to making decisions about products, it also guides your marketing efforts so you are able to connect with your the customers on a higher scale. One of the strongest methods to achieve this is to segment - - groups of contacts that have certain characteristics that are similar.

If you're a retailer, let's say you offer several educational toys. It is possible to label these products based on the age range that they're suitable for. Then, use data from past purchases to email parents with kids who fall into the same category. After all, someone with a child of one year old doesn't want to be weeding through a list of video games bicycle accessories, dart boards. But parents of children aged 10 or more would appreciate this!

It's not just about the aging process, but also to. You can segment your email lists based on the latest online shopping trends or by characteristics like clothes size, the type of allergen, location, or average amount of orders. There are options that seem to be infinite, which allows customers to reduce time and speak to the specific requirements of each customer.

See this segmentation guide by Klaviyo for more ideas.

4. Make buying easier

The Christmas season can be a bit hectic for parents, who we all know, are already busy enough! There are family photos to capture, holiday parties to attend, holiday shows to see, gingerbread house designs to make Light shows to watch baking food and on and on. So if you can simplify the process of buying gifts as you can, you'll be more likely to gain their customers' business.

What can you do to accomplish this? Here are some suggestions:

5. Let shoppers be able to locate what they're looking for

If parents find it difficult to identify the dimension, product, or product they'd like to buy, they'll look elsewhere. Begin by making navigation simple and intuitive. Limit yourself to just a handful of options in your primary menu. Then, you can nest other pages below so users aren't overloaded with choices that do not have any relevance to them.

If you have more than one or two items put them in categories using data from internet purchasing trends. It is possible to include similar items across several categories to make the process simpler. As an example, you could sort books according to category, genre, or age range.

You can also add filters to your online store to assist customers in narrowing their options. Magna-Tiles includes filters on brand, category, price, product type as well as colors, interests and brands.

Also, you can add a search bar to the footer or main menu and place it in an area that's easily seen. Use a program such as Jetpack Search to show results that are relevant to your site, automatically correct spelling mistakes, and even let shoppers filter pages by categories, tags, dates, and more.

6. Make an omnichannel plan

An omnichannel approach connects online and offline interaction so that customers can shop and engage effortlessly across a range of ways - from in-store to your site, on social media, etc. Since the majority of parents will split their shopping between physical stores and online, this is essential than ever before.

There are many methods to get the most value from omnichannel ecommerce, including:

• We provide top-quality support throughout all of your channels.
• The fusion of payments on and off in order to make sure that each purchase is linked to one customer.
• Making it easy for shoppers to return their purchases both online and in-store.
• Utilizing a CRM system to collect the history and information for each customer.

7. Offer multiple purchase options

During the busy holiday season Do everything you can meet your customers wherever they are. People prefer all different sorts of payment methods. Certain people prefer to pay with a credit card, while others might like to reserve their item on the internet and then pay cash upon picking it up from your shop.

Get your marketing campaign started for the holidays

If you're looking to connect with parents during the holiday season You'll have to be aware of the latest trends in shopping online and be able to relate to the needs of parents as closely as you can. and Klaviyo is here to assist.

The site provides an array of tools for facilitating the process of checkout. It also accepts a wide range of payment options, and makes finding the appropriate items easy.

Klaviyo manages marketing and helps to send highly-personalized email messages, automate your marketing efforts and gain insight into your prospects.