2021 Refresh: Enhance Your Store and Grow Your Business

The beginning of the year is the perfect moment to consider ways to improve your company. If you're eager to achieve the next level in 2021, be sure that your store's online presence is in top shape! From security to performance, marketing, and effectiveness -- these are the most effective ways to enhance your website this year.

1. Improve customer relationships

A platform for managing customer relationships (CRM) helps in several ways. It keeps track of customers as well as their past transactions, allowing you to deliver personalized marketing messages and offer quick, accurate support. Automation features included in many CRMs can also improve the efficiency of your business. This leads to higher savings and greater profits.

The plan for free includes all of the essential features you need. And since it's Jetpack it will give you the most efficient support Automattic offers.

2. Generate recurring revenue

Subscriptions may increase your lifetime customer value and simplify the purchasing process. In addition, they allow you to better forecast cash flow and scale operations. You can even pass these savings onto your customers through new investments or improved products.

3. Make sure your website is secure

1. Find a reliable host.
2. Utilize top-quality plugins.
3. Implement strong passwords.
4. Prevent brute force attacks.
5. Update WordPress, themes, and plugins.
6. Make backups available.
7. Include an SSL certificate.
8. Assess the user access levels.
9. Perform security scans.
10. Check the site's activity.
11. Set up the firewall.
12. Enable secure authentication

Jetpack takes care of all of these things all in one plugin. It not only deter hackers, it also scans for malicious code and combats comments spam. If your site is ever damaged, it will provide quick fixes for the vast most of the known threats.

One of the most important features for eCommerce is the ability to backup your data in real time. Instead of backing up your files and database once a day, week, or every month, it will save a copy each when an event occurs whenever a new item is added to the site, when the order is made or the page is edited. This means that, even if your site goes down, you won't loss any information about orders.

For the best use of the features available to get the most value from Jetpack, take a look Jetpack's full Security suite. This is the most efficient way to harden your security efforts for the new year.

4. Master analytics

Data gives you the power to recognize trends and possibilities that can increase sales and cut down on waste by 2021.

5. Supercharge email marketing

If you're still without an effective email marketing program or you're aware that your present strategies could benefit from a freshening it's time to get one. Used by more than 300,000 sites, MailPoet is an excellent email marketing solution inside WordPress. WordPress dashboard.

With MailPoet, you can send abandoned cart emails, create new messages with pre-designed templates, automatically welcome new customers, and mail follow-up emails to your previous buyers with discounts and offers specially tailored for them. As it fully integrates with  other services, it is easy to add newsletter registration forms, and ensure that your customer lists are always up-to-date. Explore the entire list of options for email.

6. The value of average orders will increase.

One of the most efficient methods of increasing sales is by leveraging the existing customers. By upselling premium or extended versions of your merchandise or suggesting other products that customers can add to their carts you'll be able to increase your store's average order value. In addition, you'll offer the most engaging and efficient experience to customers -- it's a win-win!

7. Streamline checkout and reduce cart abandonment

Cart abandonment is a real concern. There are many studies that show up to 70 percent of shoppers do not complete their purchases -- sometimes, that number is even more! Imagine cutting this down by 10 10%. How would that improve the amount of money you earn?

You can keep this number to a minimum by making your checkout more efficient as well as investing in a couple of tools:

This year is your most memorable to date.

For store managers are responsible for their stores, you should regularly take a moment to reflect and review your progress as well as the goals you'll have for the future. Consider the areas you could improve during this year. Then, establish achievable goals and then make them happen. Check to see if you're covered by the seven main areas we just discussed. Also, think about what modifications and changes you could do in the coming year. With , you have unlimited possibility!