18 Best Digital Product Niches in 2024
The eCommerce industry is projected to grow to $7.62 trillion in 2024, and $10.32 trillion in 2028; this is an annual rate of growth of 7.88%!
Business owners across all industries discover the potential in the creation and sale of digital downloads. From ebooks, online courses and even designs templates and even software. Selling digital goods has brought the freedom of money, which allows them to earn a steady income while escaping the constraints of conventional commercial models. Its attraction lies in lower cost of overhead, unlimited scale and the capacity to market products round all hours of the day, every single day.
While creators have the ability to develop and sell their products in virtually any niche however, there aren't all niches to be equal. Certain markets consistently generate greater revenues and offer a faster path to financial success. If you're looking to increase your earnings or start a full-time business online, choosing the right market could make a big distinction.
In this guide I'll go over the 18 best niches for digital services that don't just meet the market's needs but also increase your earnings potential.
Skip ahead:
What is a digital product?
Digital goods are non-tangible assets or pieces of media that are created, sold, and consumed on the web without the need for physical manufacturing, shipping, or inventory. Everyone can download and use them instantly, making these products highly adaptable and easy to share.
Because these items require minimal to no maintenance and are sold frequently with no replenishment of stock Creators can benefit from the opportunity of earning an income that is passive. A few examples of popular digital products include:
- eBooks
- Online courses
- Designs templates
- Software applications
- Music and audio files
- Photography and stock images
- Printables
- Memberships and subscriptions, etc.
There are several avenues by that you are able to offer digital goods after you have created them. It is possible to set up your own online store for your items or publish content that is popular with your target audience and then promote your business. It is also possible to go the social commerce route by making use of platforms such as Facebook Marketplace and Instagram Shops to market your goods.
18 best digital product niches
Although digital goods can be used in virtually any field, certain markets have a high demand and revenue potential. These niches offer creators like you the best chances of success, especially when you are looking to create an online business that is successful and earn an ongoing, steady income.
In the next section, I'll break into 18 categories with real-world examples of clients who have built profitable businesses in these niches. Let's begin!
Online education and e-learning
There is no longer a time when people had to apply for a degree or an actual boot camp in order for a specific technique. Today, anybody who wishes to learn a skill such as cooking, programming, or leadership, only must search the internet for a few minutes to discover online courses and webinars or even tutorials that teach what they want to know.
Once they pay for the course, they are able to consume the content at their own speed Learn, apply what they have learned into practice, and then master the technique. Certain courses will even give an award once the student has successfully completed the course.
The online education industry currently has a market size of $120.70 billion. This amount will only increase. It does not just allow you to make money however, it allows the possibility to connect with people and offer value.
Fitness and health Fitness and health
Last year, the health and fitness business was valued at $112.17 billion. That's not surprising considering the different types of fitness routines that exist-from weightlifting and callisthenics up to Pilates and yoga.
The variety in this niche means you are able to create and market various digital items that range from online course and fitness guides, to diet plans and mental wellness tools-whatever your credentials permit.
As an example, one user, Phil Hynes, makes over $100,000 yearly, helping thousands of people get fitness. He developed a beginner's fitness program that costs $6.99/month as well as a 30 day fitness challenge priced at the price of $80 (one-time installment). He has built about 2 million dedicated followers across Instagram, TikTok, Facebook as well as YouTube and is continuing to grow his company.
Finance and investing
So long as capitalism is the most dominant system of economics in the world, everyone will seek to make some money. The problem is that not everybody knows what to do. That's understandable, given the numerous ways that one could earn money. Therefore, if you understand ways to assist people in making money, create business, invest, or even make money from the money they already make, you can carve an area for yourself within this billion-dollar industry.
It is possible to offer applications as well as courses or eBooks covering topics such as personal finance, budgeting, cryptocurrency, and investing strategies. As an example, the creator of The Ellievated Academy, Ellie Diop, has built a 7-figure business teaching people how to create several income streams, and how to become wealthy, even in a recession. The cost of her mentorship courses ranges from $3500 to $5,000 (one-time installment) She has trained over 3,000 students.
Stefano Somma, however, created a multi-million dollar business within his first year of operation, teaching people everything they require to know about investing and trading such as "different types of accounts and brokers, ETFs and dividends, strategies for investing, technical chart analysis, and more."
Creation of content and social media
In one instance, Millie Adrian, also called Modern Millie, built a seven-figure company by teaching aspiring social media influencers how to earn money from Instagram, TikTok, and YouTube. After launching her courses in 2021, she had 600 students and earned $400,000 that year. The course she is most famous for, The BSP Model, is available at a reduced price of $1,597.
DIY and crafting templates
If you're an artist who likes to make things by hand, then you can turn your talent into a profitable business making digital guides, patterns and instructional videos for your activities like woodworking, knitting, and even digital craft.
It's what the Etsy platform is all about. there, you can get all kinds of artsy items, such as hand-crafted sweaters, jewelry and notepads. You can also find stencils, notepads bags, home decor floral wreaths, as well as costumes. Businesses have been built by people who are by doing the things they love and you can, too!
For instance, Cassandra Smith, the creator behind Blanks Galore Academy, started her million-dollar company by making custom sublimation orders to people for a part-time business. Basically, she transferred designs onto various products, such as mugs, clothing, and tumblers. Then, she began selling blank t-shirts and blank tumblers, cups, as well as other products to crafters. She now hosts masterclasses teaching crafters how to develop their craft skills and setting up businesses.
Personal development and self-help
Within the first year of release, Mark Manson's discussion-triggering book, The Subtle Art of Not Giving a F*ck, sold 2 million copies. After eight years, the amount has risen to 12 million. The book's catchy title and its aggressive marketing played a role in its success, they don't negate the fact that humans constantly look for methods to become better at their job.
Grandview's research report showed that the global personal development industry was estimated at $43.77 billion in 2022 and is projected to grow to 5.5 percentage from 2023 through 2030. If you've got excellent knowledge or skills to assist people in their development to be better, you have the potential to establish yourself within this field.
You can create and sell digital items such as ebooks, workshop worksheets, or journals focused on subjects such as decision-making models developing confidence, as well as the art of life coaching that can help other people.
Photography and videography
Photographs and videos are taken all the time during parties, at the office, on picnics, on excursions as well as during work. And now that business owners require social media for reaching online customers, they'll need to create high-quality pictures and videos of their services to make their brand stand out among these media that are visual.
If you're adept at taking nice photographs or creating stunning video You can design and sell photography and/or videography courses to people. Also, you can offer your own images (stock images), Lightroom presets, video editing presets, and many more through platforms such as Getty Images and Shutterstock.
Florida-based photographer Lola teaches people how to capture stunning photos professionally through her academy, Lola Melani Academy. The academy offers more than eight online courses covering this topic, and also a membership course, called Lola Melani Collective. Lola Melani Collective, through which she coaches mothers-to-be photographers in how to grow their businesses. Lola has made more than 300,000 dollars annually through these courses in the last two years.
On using to create her courses, Lola said, "It's so simple. I downloaded it just to be sure that it's user-friendly as I don't have a technical team-and found it feasible."
Adventure and travel
If you use Instagram at all of the time, then you've probably seen people, both individuals and couples who have created an impressive following and made millions of dollars simply by visiting different nations and sharing their experiences with their followers. The kind of posts that are appealing because people who love traveling like to know the best and worst things to do in a particular location or nation from people who have been there before.
In 2023, travel and tourism contributed $11.39 trillion to the global gross domestic product (GDP) and is among of the top industries in the present. Therefore, if you're a jetsetter type, grab your camera, capture your experiences, and publish them to everyone else. If you'd prefer not to do that, you can also build an online business in this space by selling travel-related template, packing checklists and digital tools for nomads.
Consider Ashli Nudd for instance. As a former park ranger, she knew the insides and outsides of national parks such as Acadia, Glacier, and Yellowstone. Thus, she started her business, Dirt In My Shoes and began making and selling extensive but cheap itineraries for folks who want to go to these national parks. In 2022, she switched to , and since then her company has had more than 16,000 customers.
Language learning
Ever heard of Duolingo-the application with the green owl, which essentially yells at you if you skip a few days of Spanish lessons? You've probably used it before. It has more than 500 million registered users and a market cap of $11.68 billion as of September 2024. It's safe to say that many people across the globe are keen to learn different languages.
But, one problem people face with Duolingo is that the app alone isn't sufficient to help users become proficient in a language. This is a massive gap that one can bridge if an international or polyglot. As an example, you could make eBooks, courses, or YouTube videos teaching people how to use specific languages and how to pronounce words, the appropriate use of words that are slang, or in truncated forms as well as how to write and read in the language.
Beauty and fashion
The shelves at the top of your local Target store overflowing with different makeup products, skin care items, the hair extension, body oils and other clothing items are but a tiny reflection of the giant billion-dollar empire of the industry of fashion and beauty. It shouldn't come as a shock If you've been paying attention to the celebrities coming up with new makeup lines and brands for leisure wear, as well as their social media influencers who that they hire to generate the hype around their products.
Lauren Taylor, for instance is a Washington-based, permanent makeup artist. She created her business, Lauren Taylor Ink, by creating online courses teaching new permanent makeup artists on how to trace eyebrows as well as her own unique method called Nano Brows, a better alternative to microblading. Since putting out those two classes in the year the year 2020 Lauren has gotten 2,000plus students, and has earned multiple six-figures.
Job search
The market for jobs is difficult right now, and job seekers are always looking for advice on what to do with their careers: improve their resumes, be successful in job interviews, promoted, change careers and more.
If you're a career mentor or an expert in one particular field it is possible to offer training or classes to individuals who need advice or jobs. There is also the possibility of creating the first paid job board that collects open positions across various industries.
Ali Parrish, who started her career as a teacher in the classroom, created her own business, Teacher Transition, where she trained over 8,000 teachers to identify career paths that went beyond traditional teaching roles. Ali created a number of online courses that equip these teachers with the knowledge as well as the knowledge they require to find their next dream job.
Food and drinks
The revenue of the Food and Drink market crossed the $2 billion mark in 2022, and will likely reach $4.32 billion in 2029. This is logical, since the hospitality industry is partly dependent on the industry of food and drinks: bars, hotels restaurant, pubs cafes, motels casinos, nightclubs, etc.
Similar to the business of organizing events, such as weddings, seminars (and receptions), birthday parties, picnics, vacations, etc. In addition, individuals are involved in various types of diets-intermittent fasting, ketogenic veganism and vegetarianism. pescatarian, gluten-free, and even carnivore diets.
My point is: the market is large enough, and is only growing. If you're an amazing cook, mixologist, or a dietitian, you should join in. You can create recipe books, meal planners, or special diet plans for people who live vegan, gluten-free, or keto-friendly lifestyles.
Dietitian registered Deanna Wolfe decided to establish her online business, Dietitian Deanna, after finishing her dietetics education. In the year 2020, she started two classes on Food Freedom Breakthrough (to help women to develop the right connection to food) and Online Entrepreneur Academy (for dietitians as well as health coaches looking to start an online company). They have brought her a 7-figure annual income.
Pet care and education
If you own an animal or know someone else who has and you are aware of how costly it is caring for pets or dogs in general. The global pet care industry is worth $259.37 billion, which is fair considering its different products: pet food, pet grooming equipment, toys Vitamins and supplements skin/coat care and pet beds, dog collars and leashes for pets, clothes, cleaning products, and training tools just to name a few.
If you're a vet or love animals, you can create an online business within this field. As an example, you could offer pet-training guides, trackers, as well as resources for pet owners about food, grooming, and behavior.
Take Shannon Viljasoo, for an example. She joined McCann Dogs as a professional dog trainer in 1999. In the past she taught individual dog training sessions and as the demand increased her team was convinced to expand their reach to online mediums. So the company's dog trainers as well as Shannon, started making YouTube videos. They have now built an audience of more than 1.44 million subscribers and brings in an enormous portion of the company's clientele.
Today, McCann Dogs is using to host its online dog training courses and ala carte workshops.
Production of music and audio editing
If, for instance, you're an excellent musician or singer, you can create online courses that cover things such as music theory and how to play the [insert instrument that you are playing here], how to self-edit music, etc. Additionally, you can create and sell sample packs, loops or the audio editing software.
Case in point: Hans Indigo Spencer had always been a fan of music; he composed music and played piano and saxophone in high school, got master's degrees in classical composition as well as jazz, and then was a member of a group. He even taught music in the elementary school.
Following his participation in the Accelerator programme, the instructor developed the course known as Holistic Ear Training for Busy People which was created to help listeners play songs by ear.
Read Hans' story: 8 lessons this composer gleaned through the creation of his first class
Dating and relationships Relationships and dating
Love is a universal emotion. That's the reason dating shows and programs are popular and romantic comedies like The Notebook, How to Lose a Guy in 10 Days and Enchanted are timeless to this day. A desire for an ongoing and lasting relationship with their partners is something that will never disappear; that's the reason people go for marriage counseling and couple therapy.
If you're a specialist in relationship or psychotherapist, then you could cater to this demographic by creating programs, eBooks, or digital organizers to improve communication, advice on dating, or relationship coaching.
Mina Irfan, also known as The Universe Guru, is exactly that. Her classes cover a variety of subjects including finance or business as well as-you've probably guessed it, relationships. The Get The Ring Now Formula is priced at $444 and aims to help women "ditch the girl-friend state and get the ring instead." Together, her courses bring in approximately $400,000 every month.
The spiritual aspect and the personal development Spirituality and personal growth
The word "spiritual" means something different for different individuals. Some people consider it to be religion: Christianity, Islam, Judaism, Buddhism, Taoism. Some people find that certain rituals help them connect with themselves by practicing yoga, meditation as well as interacting with nature as well as breathing exercises. Some other spiritual paths are the Paganism religion, Indigenous spirituality, and humanism.
If you're spiritual guide or an expert in the field, you could make use of digital tools to instruct people who are practicing (or are interested in learning more about) the religion you follow or other spiritual practices. You can create things like reports on astrology, tarot cards studying courses, yoga instructional videos and guides to spiritual practices like chakra balance or energy healing.
A few many years ago Karuna Schwartz was on a month-long retreat in the middle of the Arizona desert after her yoga instructor taught her about meditation. After three weeks of the trip, she came up with an idea for a non-profit organization named Mind Oasis that connected students with experienced meditation teachers on the internet, regardless of the location they resided in.
Since 2017, Karuna has increased her non-profit budget from $48,000 to $200,000. Since Karuna's organization is a nonprofit and not for profit, it's clear the possibility of earning money teaching spiritual practices on the internet.
Niche software-as-a-service (SaaS)
If you're part of the marketing business, then you've probably heard of ConvertKit which is an email marketing platform for creators. The company's founder in 2013, Nathan Barry, was a blogger and creator looking for a more effective method to market courses and books by email. In the absence of a good option and came up with his own: ConvertKit.
He invested $5,000 in it and set the goal to hit a goal of $5,000 per month in Recurring revenue (MRR) within six months. Although he fell short, He doubled his investment in 2014 and invested $50,000 on the advice of Hiten Shah, the co-founder of CrazyEgg and KISSmetrics. Instead of creating an email marketing system that was accessible to everyone, he concentrated on a smaller audience: professional bloggers.
Ten years more later, ConvertKit brings in $43 millions every year. According to Nathan Barry, he never expected this growth.
If you're an experienced software designer or skilled app creator, you can follow similar to Barry and create specific software products, such as CRM tools for small businesses as well as productivity tools, accounting software specifically designed for freelancers or industry-specific SaaS products.
Legal and business documents
In the process of helping many freelancers, entrepreneurs and small-scale business owners are expanding their businesses to online mediums There's a growing demand for affordable, accessible and professionally-written legal documents such as templates for contracts of employees Privacy policies, confidentiality agreements, clauses and conditions as well as Non-Disclosure agreements (NDAs) and invoices and business propositions.
However, many business owners do not have the money to employ expensive attorneys or take the time required to create these documents from scratch. This is where you can help! If you're a lawyer and you want to create top-quality legal document templates that can be tailored to specific industries or business forms.
And when you regularly update your templates to ensure compliance with the latest laws, you can build trust and become a go-to business resource to improve the legal and operational procedures of their company.
Create a successful online business with .
A majority of the people have established multiple sixto seven-figure companies in these digital product niches did so with . This speaks to how the platform was designed to give you ownership of your business and provide all the necessary tools to take it to new heights, no matter the niche you're into.
The only thing you have to do is decide whether to sell your digital download or make it a lead magnet for your premium offering. Upload the file to our AI-powered building tool, which will automatically create an enticing landing webpage for you in no time.
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