17 B2B video marketing strategies to boost sales
An effective marketer is equipped with several effective tools within their toolbox, including video. In this article, we'll take a examine the reason why important video is for B2B marketing and the ways it can assist in turning individuals who've got their wheels turning into customers.
Before we begin will a resistance video be present? Sometimes, yes. non-video marketers say that they have no intention of creating videos due to the following reasons:
- 23% have a shortage of time.
- 16% of people aren't certain where to start
- 10% believe it's priced way too high.
But, those who are in the middle of a decision to use videos may miss an opportunity of a lifetime. The persuasive power of video marketing is at an all time record. From 2017 to 2022, the number of viewers on videos increased by 1500 percent. Indeed, Cisco reported videos are likely to account for all of web's traffic in 2022.
Additionally, 55% of customers use video to aiding their decision-making.
The data is clear videos drive traffic to your websiteand is an important medium that your audience uses to inform the purchase decisions of their peers.
Furthermore, video has a major economic impact. See the astonishing ROI which other companies are producing:
- 93% share of video shares have been instrumental in increasing brand recognition
- 81% of those polled affirm that video played a role directly to driving sales
- 94% think that watching videos has helped increased their product/service comprehension
- 87% and 82% say videos increased their traffic and also increased their dwell time , respectively
The numbers reported by Wyzowl provide a convincing argument that video is among the most efficient B2B strategies for marketing to think about. Now, let's get straight to the point by introducing an overview of B2B video.
What exactly is B2B advertisement via video?
B2B Video Marketing is an approach to marketing that concentrates on creating, preparing and disseminating content in video format in order to reach the B2B market.
The video might be posted on social media platforms or a digital event that generates leads, a video that's part of your newsletter, or OTT channel for entertainment marketing. Whatever the case may be it's crucial to implement a well-planned method to make certain that the videos will bring you the expected ROI.
17 essential B2B marketing video concepts
The choices for B2B marketing videos can appear overwhelming. If you're not sure which direction to take, make note of the fact that many among the most commonly used B2B video are those that feature the products of companies.
However, don't feel constrained and restrict yourself to only videos of feature demonstrations or product reviews. You should instead expand your list of possibilities and investigate different ways B2B firms are using videos as content.
1. Video testimonials or stories from clients
A lot of your best marketing originates from your clients. Videos and stories of customers bring the social proof to the table and have been proven to psychologically convince consumers to make a purchase.
More than 50% of consumers consider "people who are like me" are trustworthy sources for details about products. There is good news that customer videos provide testimonials as well as stories of people who are similar to you that could assist you in turning your customers into. them.
2. Video reviews of products
Review videos of products are an easy way to show your potential customer what your company offers and why it's beneficial to the audience. Be aware that reviews be more effective when they are paired with B2B influential people such as creators and those in your circle (if there's one) that can provide the commentary of their own and provide additional details.
For instance partner with other creatives from your local area, and request for their help in creating an instructional video that demonstrates how they use the software to accomplish their tasks. Also, you can request them to inform your viewers on the many benefits and advantages of your product.
You can also offer your product in the form of a gift card to influencers in exchange for an honest review in the form of a video or a live Story video to social media.
It's not just that a B2B-type video boost your brand awareness, but can also assist you in reaching prospective customers.
3. Videos for promotion
From a brand new feature unveil promotional video, to teaser videos for an event that you're hosting. They are available in a variety of sizes and shapes.
Take SEMrush As an example. Videos were used to encourage people to take part in their monthly Twitter chat.
You can also utilize videos to build hype around the new ebook, in-depth blog article, or survey report you're going to release.
4. Webinars
The key to the success of webinars is:
- Hosting them around topics that are super relevant to your audience
5. Virtual Events
6. SEO-related video
Enhance your company's SEO strategies by optimizing your videos for search engine optimization.
Take a look at what your potential customers are looking for, and then create videos to help explain some of the key factors that relate to your business and products, or other subjects that matter for your target viewers.
Looking for something different? Make an interview series that features experts in order to add spice to your educational material and make connections with experts' audiences too.
6. Video ads
Videos can be a fantastic way to attract your intended public's interest. Take the video ads on Twitter for example. The blue bird's network has video as their "fastest-growing adverting technique."
7. Product demo
The best way to market your product is to showcase the product's performance. Videos can aid you in doing this accomplish this in the most effective method.
It is possible to create full demos for your products to showcase on your website's home page, or share it for sales reasons with sales personnel.
8. On demand video and evergreen video content
Do you have questions that your target customers frequently ask - no matter if they are pertinent to your company or the industry? Answer them using videos. It is important to make sure you distribute the evergreen material extensively.
9. Live video clips
10. The customer is enrolled
95 percent of businesses know the significance of onboarding users is to a product's growth. It's good to know that concise and clear videos can help ease the onboarding process by offering guidance for those who are new to the service at each process.
You can actually create videos to explain how to use advanced software to ensure they are in your head and offer an additional benefit to users who are already familiar with them.
11. Behind-the-scenes (BTS) videos
The type of B2B video is best for showing your business's humanity. They're also not a lot of effort either. Why? Because your focus is on authenticity (the key to success with BTS video) and you'll be able to capture the actual team conversations in real-time.
Include them in your newsletter and on your social networking sites along with sharing them in your Slack/Discord group.
12. Brand-new videos
Brand videos are essential to showcase your company's culture. This can help gain the trust of your customers as well as bring new prospective employees to the company.
Are you looking for an example of an idea for a video to promote your brand? Create an "year to review" video, or an "X years in your business" video.
13. Screen-recorded movies
Screen-recorded video is probably one of the easiest types of videos to produce. The only thing you need to do is create a screen recording and a your voice to describe something.And you don't have to invest in an equipment for screen recording.
The best aspect? Screen-recorded video can be used to promote sales, marketing as well as internal communication to employees.
You can use it to lead your colleagues through an overview of their projects and give them feedback for example, or to share feedback with your colleagues. Additionally, you can make use of screen recordings to teach staff, as well as how to welcome and boarding new employees.
14. Tutorials
A different B2B idea is to create bite-sized instruction videos that guide your viewers through certain features or solutions. Use them to promote your products in blog posts when you talk about certain features.
15. Animated videos for explaining
16. Social media videos
A tip to remember: Try not to only share videos, but also share stories to improve your social media engagement.
17. Repurposed video clips
After that, you'll be able to produce the videos that you've produced from videos you've produced. Making this method saves time and helps drive maximum value out of created content and get your video creation underway at a minimal cost.
Blog posts, Educational videos, Interviews by experts in podcasts
Learns from live streams Demand video recaps of live streams
Twitter chat replies Tips and tricks videos
Text-based case studies Text-based case studiesCustomer Stories
Event takeaways Event recap videos
You can also go to the other direction by converting video content to different formats, like blog posts and social media media and infographics.
Best B2B marketing videos examples of successful brands
And before we wrap this off, we'll give you four B2B video marketing examples:
Monday.com
Project management software creates customer success stories via videos. They pair them with text-based material for viewers to be able to enjoy the story any way they want.
Zendesk
The Zendesk morning Show is a collection of live webcasts available on the internet that hosts guests, teaches their viewers and gives sources within the 20 minute episodes.
Mailchimp
Mailchimp is an excellent example of companies using screen-recorded , video-based recordings.
Record is the tool they use to Record to make videos to show off their new capabilities internally as well as with their clients. It also helps them avoid sending emails that are too longer.
Videos can form a key part of the B2B marketing mix
Hopefully, you've got the creative wheels churning with these 17 sure-to-deliver-results B2B video ideas, we're sure you're feeling excited to tap into video marketing. If you want to get additional ideas, we suggest you check out our entire tutorial on video marketing.
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