12 Effective Strategies to Increase The Conversion Rate for Your eCommerce in 2021 -

Apr 24, 2024

Conversion doesn't just happen, you need to optimize your site for it.

A business that is not able to convert rate optimization is like a vehicle without wheels -and it will not take you far. How are you qualifying leads? And how do you convert leads into customers? Do you have a solid process in place to reduce abandoned carts?

Brands that are top of the line earn 4 cents for every dollar spent for marketing and advertising through making their checkouts localized and utilizing add-ons to drive up their average value for orders.

If you're interested in learning how to 2x your conversion rates We've put together 12 strategies you can use to convert your visitors to paying customers. Additionally, we've included estimates of time for each job to help you prioritize your time and utilize your time and resources effectively.

Table of Contents:

Add "Buy Now" Button to Homepage
Cut down on the number of clicks
Optimize Page Speed
The Feature Local Currency
Use Localized Call-to-Action
Offer Multiple Pricing Options
Secure Your Online Shopping Carts Secure
Implement Localized Carts
Optimized for Mobile
Limit the number of pages
Send Abandoned-Cart Emails
Reduce Number of From Fields

Fundamentals of Ecommerce Optimization

If you want to boost sales on your site it is important for the user interaction to be simple as you can. The following are some of the things you should consider while optimizing your conversion processes.

1. Incorporate "Buy Now" Button to Homepage

The benefits of having the "Buy Now" button on the homepage:

* Speedier purchasing

* Reduction in the number of clicks and pages before completing a purchase

* Easier checkout process

The estimated time to add an Buy Button to Homepage:1-2 hours

2. Reducing the number of clicks

The Benefits of reducing clicks

* Reducing the speed of purchase

* Reduced abandonment of carts

* Increased conversion rate

Estimated time to streamline checkout process: The timing depends on if you redesign your checkout process internally or implement one of's templates. It is generally accepted that's checkout flows are able to be streamlined much quicker than when you begin with a blank slate.

3. Optimize the speed of your page

The benefits of having an efficient website:

* Better customer experience

* Speed increase to purchase

* Reduced bounce rate

• Better ranking for websites

The estimated time to Increase Website Speed: 1 to 7 days

How can you optimize your store and Products for Conversions

Improving your online store and page for products is about catering to your audience in the best way feasible. This means adjusting your site as much as you can and providing localized alternatives.

4. Features Localized Currency

Advantages of Using Localized Currency

* Improved customer experience

* Decreased speed to purchase

* Reduced abandonment of cart

Time Estimated to Implement Localized Currency: 0.5 to 5 hours

5. Use Localized Calls-to-Action

Did you know that 49% of the world's Internet users reside located in Asia and almost 4.2 billion people around the world are now online? If you're looking to grow your footprint globally then you must consider expanding beyond the US and maybe even to Asian markets.

Advantages of using Localized Calls-to Action:

* Improved customer experience

* Reduced cart abandonment

* Improved speed to purchase

Estimated Time to Implement Localized Calls-to-Action:0.5 hours

6. Offer Multiple Pricing Options

Benefits of Providing multiple pricing options:

* Enhanced customer retention

* Improved experience when purchasing

* Reducing the speed of purchase

Estimated Time to Add Multiple Pricing Choices:0.5 hours

How to Improve your Shopping Cart for Conversions

As potential customers enter your shopping cart They've already gotten over some of the largest hurdles that come with the purchasing procedure. Now you just need to make sure your checkout process is as effortless and easy as you can.

7. Be sure to secure your online shopping carts

Benefits of Securing your online shopping Cart:

* Increased customer trust

* More control over your shopping cart

* Trusted and secure check-out experience

Estimated Security Time for Your Online Shop Cart: 1-24 hours for each product

8. Introduce Localized Carts

Build a native shopping experience for your customers depending on where they are located. Check that your carts show the appropriate currency, payment method or language and a overall appearance that is in line with your local needs.

Online stores that don't localize their checkout processes are at risk of being unable to satisfy the 60-70 percent of customers who claim they're likely to abandon the purchase online if they aren't able to see the price in their native currency.

Benefits of Using localized Carts:

* More than the average order value (AOV)

* Consistent buyer experience

* Increased speed of purchase

Estimated Time for implementing Localized Carts:1-2 hours

9. Optimized for Mobile

Did you find out that 43% of smartphone users worldwide use their phones to shop on the internet?

And, not surprisingly, these customers would prefer their mobile shopping experience to be within their own language.

Benefits of Optimizing Mobile Mobile:

* Consistent buyer experience

* Lower bounce rate

* Higher customer satisfaction

Estimated Time to Optimize for Mobile: 1 to 7 days

What can you do to optimize your checkout experience for Conversion

10. Minimize Number of Pages

The more lengthy your checkout process will take, the more likely customers will bounce. In order to decrease bounce rate and increase conversion, it's important to reduce the amount of steps involved in your checkout process. That is, cut down on the number of clicks before you click the "Complete Purchase" button.

Advantages of Reducing Steps at Checkout:

* Improved speed to purchase

* Less bounce rates

• Simplified checkout process

Estimated Time to Reduced Number Of Pages 1-24 hours for each product

11. Contact abandoned-card email addresses

Benefits of Sending Abandoned-Cart Emails:

* Reduced cart abandonment

* Increased customer loyalty

* Increasing sales

Estimated time for setting up Abandoned-Cart email:1 or 2 hours

12. Reduce Number of Form Fields

People who are shopping online do not wish to waste a lot of time filling in form fields, particularly if they're shopping on an mobile device. So, in order to increase conversions during your checkout process, reduce the number of required field fields on your forms. In other words, don't solicit customers to complete data that's not absolutely required to complete an order.

Our research has shown that conversion rates can rise as much as 40% simply through streamlining checkout and reducing the number of inputs and clicks needed prior to hitting the "Complete Purchase" button.

Advantages in reducing the number of Form Fields