10 types of content for your Membership Website
The visitors want more than blog postings. Expand your reach with these 10 types of content, and bring thousands of visitors to your site.
Although blog entries are among the most popular types of content that are used by membership sites It is possible to consider adding some new content to your website.
The ability to mix different things from time to the time helps keep your members engaged, interested and more likely to return/renew also. This can also encourage visitors to sign up as paid members and receive more good stuff.
Alongside increasing retention and conversions, having different types of content is among of the most effective ways to advertise your site. If you consistently deliver fresh interesting and relevant information users and visitors are more likely to spread the word about your site with their extensive networks. This will result in more traffic to your site.
In this blog, we'll walk you through the 10 most common kinds of content, as well as some of the most efficient applications and give you a some tips along the way. Let's go!
1. How-to
The How-to article is one of the most popular types of written content. One of the best options you could offer readers or members is to teach the reader how to resolve any issue they may encounter.
Identify the problem, present a solution, then open the door for questions/discussion. Make sure you are the most precise you can be, and try to include images and videos as well as diagrams, illustrations and other visual aids alongside the written directions.
2. Lists
Numeroted lists are another well-known type of content. (You're currently reading one in actual fact!)
The list could be based upon any topic but make sure that it's as detailed as possible. The main ideas you could think of include:
- Resources
- Top trends
- Tips and tricks
- The Top of the best
3. Excerpts derived from material already in use
4. Case studies
Case studies are an opportunity to analyze exactly the product or service you offer can be and an example of how it has helped clients.
Case studies offer a fantastic chance to show your skills and the method you use to do it, as well as the actual outcomes that clients are able to count on.
Some of the most crucial points you should include when conducting your case study comprise:
- Who the client is
- What was the issue?
- What product or service you offered was an effective solution
- An exact quote directly by the client
- A call-to-action (e.g. sign up to our newsletter, browse our full list of offerings Contact us, etc.)
5. Opinions/editorials
Though we all strive to keep our articles fairly neutral, it's always an ideal idea to add occasional pieces that are highly opinionated. An excellent opportunity to provide your first-person viewpoint is when you witness significant changes within your field.
If the world of the company is abuzz with an issue, it's a good suggestion to get involved to offer your opinion on the subject. Make sure you mention that your post is different from what the public is used to.
6. Reviews
When you review a book, a particular service or product, or an app, article or what have you - reviews are a fantastic method of gaining readership.
Read MoreThe Pretty Links Blog: 5 Reasons to Include reviews of products on your website
An evaluation helps to establish your authority as an professional in your field that keeps up to date with the latest developments within your field.
Additionally, you're giving readers and people in your network insights and details about the products that they're considering buying that is beneficial.
7. Interviews
Whether you're interviewing an industry leader or interviewing a coworker is the ideal technique to draw the experience of someone else to the attention to your viewers.
If you already have a loyal following on social media It will be amazing to see the number of people who are willing to do interviews with your site to promote your site.
If you decide to capture audio or video for an interview or record a transcript in writing make sure you introduce your interviewee as well as provide hyperlinks to more details about him/her.
8. Infographics
The term "infographic" is precisely what it sounds like graphics of data.
Infographics are excellent for communicating information, research, statistics procedures, workflows, and more. They look at something complicated and help it become easier to comprehend visually.
Informationgraphics that are attractive and well-designed attractive will be frequently distributed on social media platforms and could be an excellent advertising tool for your website. If you're not a graphic artist for yourself, take a look at Piktochart for numerous informationgraphic templates you can personalize.
9. Podcasts
Similar to your radio programs, podcasts are the perfect way to provide information while also enhancing the image of your company. Podcasts can also be more mobile than printed material, in the sense that they are able to listen on the way to work, or in the gym.
The majority of podcasts are hosted on the platform that allows subscriptions, which makes it simple to measure how effective this particular strategy is. Make sure to promote your shows via your website, and social media sites too!
10. Videos
If you're seeking to take your content into the upper level, you should consider creating videos. This could be a mix or a combination of all the above mentioned concepts or totally distinct.
The best idea to create a website that's primarily a member-based one include the introduction video or even a tour with features.
Videos are now the most liked and most easily shared form of media over the last few years. Although you may think that creating videos to be extremely expensive however it shouldn't have to be.
Read More What you need to include for Your Marketing Strategies
You could hire an entire team of directors, writers, editors, cameramen and more... But you can also record everything on your laptop and then edit it with Final Cut Pro or iMovie.
Review your budget, think of a concept, and shop for the most qualified people to make your idea become reality.
Three Tips for Closing
Take your time and be patient. time.
Don't try EVERY of these. You should test which kind of content works most easily for you, that are compatible with the image or brand you're trying to convey as well as ones that visitors respond best to.
Try to limit yourself to just a handful of them or you are likely to get overwhelmed.
Explore the possibilities
This is NOT a complete description of all kinds of material. There's an abundance of content out there! In addition mixing and matching options are limitless.
You can just as easily produce a podcast interview or a video review in the same way as you would any of these components on their own. Think about each post in terms of an idea, and then consider the most effective method of presenting the idea.
Repetition the research, and finally continue the research.
It offers a free plan that you can test before you buy one of the paid plans. Pricing starts as low as the 99 dollar per month.
After a few attempts and a few mistakes, you can choose an innovative form of content to add it to your editorial calendar so that you can revisit it.
If you produce the mini-series, and you can follow through the promise made to your the members and readers, it can build trust and credibility for both for your brand and image.
What kinds of content do you experiment with? Tell us about your experiences by commenting in the section below! We are always interested in hearing your thoughts.
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