10 of the Best Community Management Classes
Whether you're looking to further improve your skills in marketing, specialize in community management, or are just beginning in figuring out how everything is working - you're in the right spot!
This is where we've put together 10 of the best community management courses available online in the education field offers, as well as some supplementary insights regarding the advantages of community management techniques that they can bring to your organization.
Jump to the list of courses here!
What exactly is community-management?
A company's marketing team is extremely focused on establishing and sustain a specific brand image which is the foundation of the company's value the reputation of its employees, as well as future targets, among others.
Community management is the practice of making sure that your company's branding voice and messages are effectively communicated throughout all channels - both online and offline. Most commonly, community managers supervise strategies related to the use of social media, content occasions, as well as any other place where potential customers may interact with your brand.
What is the significance of a Community Manager important?
Community managers act as the brand's face in ensuring that the image is consistent across every channel. Often, they are the first ones to respond to crises that occur in virtual environments, therefore they must be prepared for dealing with conflicts that arise in brand-name spaces for community or responding to negative reviews from customers.
They also are essential for sharing updates with people who follow you, sharing insights that improve the growth of your audience in turn increasing engagement and trust in order that your community will turn into sales leads.
10 Best community management courses
Created to connect students The course is suitable for every instructor or coach, mentor or community leader.
Pricing: FREE
Pros
- Specifically designed for course creators from course creators
- The price is completely free!
- Includes access to bonus information such as the Community Checklist as well as the Community Builder's Toolkit as well as an Swipe Copy File for you to use for source of inspiration
Cons
- It is not relevant if you would like to oversee communities through social media or other channels other than classes
- Does not provide or provide a certificate
A Meta-Certified Course for Community Managers
Get officially certified as a Meta Community Manager with this course and test!
Price : $150 USD
Pros
- Meta is widely recognized as an international leader in creating communities
- Offers a formal certification to use for your future job search
- Join a group of learners of other students going through the same program to further enhance your understanding
Cons
- This course is not suitable for those who are just beginning. You must have prior experience in branding or building communities in order to take in the course material
- Long exam (105 minutes)
Social Media & Community Management for Lead Gen (Udemy)
Get the most value from your community management by understanding how you can drive conversion as well as lead generation. Utilizing your community's resources to create an effective revenue stream for your company could prove to have some most effective ROI (ROI).
Price: $20 USD
Pros
- Cheap and Udemy has a 30-day refund promise if you do not get worth in the course.
- Lifetime access to course information
- Short course that is a basic course, so it's ideal for people who are not marketers and want to understand how to manage communities.
Cons
- does not go into complex or complicated topics and therefore isn't valuable for someone with foundational marketing experience
- Likely would not be recognized by employers in the future as sufficient proof of knowledge if you are trying to become a community manager
The Community MBA at CMX Academy
Learn how to utilize the power of metrics to build highly-engaged and focused communities through this seven-section course. It is ideal for those who have the basics of marketing or community management expertise.
Cost: $499 USD
Pros
- covers a broad range of subjects from strategic planning to actual examples of tactical use
- Particularly focused on community management systems that are based on metrics
- Possibility to apply to a scholarship program developed by the course organizer which is geared towards funding groups that are underrepresented, unemployed professionals, or nonprofit teams.
Cons
- Cost may be a concern for those who aren't eligible for the scholarship
- Course is long and auto-driven and therefore may be hard to keep on track for certain participants.
Social Listening and Community Management at Cornell
eCornell specializes in executive education programs that ensure tomorrow's managers are educated on every aspect that will help businesses succeed. Learn about how to leverage technology to develop successful community management strategies. You can also measure your audience's sentiment about a specific topic.
Cost $3600 (for a certificate)
Pros
- Instruction by an instructor to allow you to receive the feedback you need or get answers to your questions immediately.
- Just 3-4 hours of work per week required (over the course of two weeks) thus a low-cost investment
- Training offered through a reputable university with research-focused instructors with industry experience
- The course completion is combined with other courses offered by eCornell in order to earn the award of a certificate
Cons
- Classes typically only begin at the beginning of every two weeks. Therefore, it is you cannot take them on-demand.
- Pricey, and limited scholarship options
Digital Marketing Institute's Courses on Coursera
The Digital Marketing Institute (DMI) has a wealth of training courses that focus on the various aspects that comprise digital marketing and content strategies and social media. Together, they all build the foundation for value-driven communities management software.
Pricing: Variable
Pros
- Beginner-level content to help build a wide variety of information in relation to practices of community management.
- The Digital Marketing Institute is well-recognized by the industry of marketing, and earning this certificate could aid you in your job search in the near future.
- The courses are self-paced, but have deadlines that help you stay in the right direction.
- Coursera gives you a no-cost 7-day trial so you can take a look at a couple of courses to find the one that is most relevant towards your goals for learning before purchasing
Cons
- Lots of content, it is suggested that this would be 3 months long if you spend at least 4 hours a week
- While these courses are all helpful for succeeding as a manager of a community, there is not a particular, specific course that is designed to help community managers.
Social Management Master at Digital Marketer
Be a Certified Community Specialist by taking this course online that concentrates on building meaningful connections with audiences on the internet and developing an effective customer acquisition process.
Price: $495 USD
Pros
- A variety of additional resources are provided to students
- Concentrate on strategies that can be implemented and playbooks you can start implementing into your work
- Offers certification to help with your future job search!
Cons
- It is not a basic course. Therefore, some prior experiences in marketing are required.
- Cost could affect a person's capacity to complete the exam
Hootsuite Engaging Your Community Course
Hootsuite is the world's expert in all things related to managing social media! Learn from the industry's top expert about how you can keep your social media communities in constant contact and engaging with your brand.
Pricing: $199 USD
Pros
- Specific action items are offered to assist you implement effective community management practices right away
- A relatively brief (6 hours) and beginner-friendly so it's a great starting point to dip your feet in
- Learning from the industry leaders on what tactics drive the most benefits for communities.
Cons
- Does not provide a formal certification
Networking and Engagement on Twitter
Do you want to narrow down particular social media channels where you already know your audience is the most active and involved? Hubspot has channel-specific classes that help you dive deeper into every social media outlet independently to further drive value in your local community.
Price: FREE
Pros
- Ultra-specific to every channel. This means you will get more tailored suggestions and techniques
- Find out how you can use additional tools that are specifically designed to help you manage your communities
- Very short course. So it's great if you want to take several at once or span out multiple across an extended period of time
- It's completely cost-free!
Cons
- The course is focused the Twitter channel (other courses are also offered by HubSpot that hone in on the various social media platforms)
- No certificate provided
The Building of an Instagram Community that is Engaged on SkillShare
If you're lacking experience in the area of community management This could be the right course for you! In this course participants will have the chance to create and run the Instagram handle to begin the process of adding of your portfolio for community management.
Price : $22 USD for a Skillshare subscription per month
Pros
- Practical course that will help you get experience and begin developing a portfolio
- Short course with several modules so it's easy to understand for those who are new
- The purchase of a Skillshare subscription lets you access a ton of other excellent course material that will enhance your knowledge
Cons
- This class focuses exclusively on Instagram's channel so it doesn't provide skills for other communities channel
- No certification is provided
In the final
No matter if you're brand new to the trade or looking to expand the capabilities of your community manager It's likely the fact that managing an online audience isn't easy. It can be one of the more difficult tasks. It's not only about managing customer feedback, but you're also promoting, educating and reminding people, as well as entertaining and entertaining - all the with a consistent branding voice. To excel as a community manager, you need to be able to establish a knowledge of your own abilities you could improve upon in the future, then look for the right course that can help you further refine that capabilities!
Get the " Thriving Communities" course