10 free Google marketing tools That You Must Be Utilizing
Many of us recognize Google as a powerful and well-known search engine but did you realize Google has built an number of online business owners?
No matter if you're seeking to
- Boost your SEO rankings
- Improve your conversion rates
- Fine-tune your user experience
- Manage and track your brand's reputation
- Build and execute a manageable content calendar
- ...or make it easier to create content process
Google provides a variety of amazing tools to assist. They're also all free.
So for today's post today, we'll take a quick look at the top 10 Google marketing tools and a few easy ways to level up your game using these tools. Ready? Let's go!
1. Google Analytics
It is among the most effective and useful tools for tracking the website's traffic. With Google Analytics allows you to monitor which of your blog posts are most well-liked, how many of your people are returning regularly, how long people spend on your site as well as many other things.
2. Google Keyword Planner
To attract the right people to join your business it is important to determine the most appropriate keywords for your business, brand as well as your website. The Keyword Planner is a great tool for discovering which keywords to target in your website copy, blog contents, and metadata.
Though it's built into Google Ads, you don't have to purchase advertising to utilize this powerful instrument.
3. Google Trends
Alongside In addition to Keyword Planner, Google Trends is a fantastic tool for comparing and deciding among similar phrases or keywords.
In contrast to Google's planner, Trends uses real-time data to reveal how different search terms are changing in importance throughout time, across different areas, and against each other. This tool will even assist to anticipate and plan to adapt to changes in search terms.
4. Google Webmaster Tools
Google Webmaster Tools (AKA Google Search Console) is an excellent instrument for streamlining your marketing activities and ensuring that search engines are able to locate your site based on important, relevant terms for searching.
The search engine spiders analyze the web in a matter of seconds to deliver results for billions of people every each day. If your site is set to be set up in a manner that makes it particularly difficult to find Webmaster tools can alert you to the problem areas so you can make changes to improve SEO rankings.
Try Google Webmaster Tools Planner -
5. Google Alerts
Google Alerts is an extremely helpful tool to keep in mind your media content, your company's online image, as well as how your competitors are doing to. If you set up several Google Alerts for your business name , and the relevant keywords it will inform to you when those keywords are mentioned online.
For example, if you've launched an app , and you've issued press releases You can create an Google Alert for your app title, and Alerts will alert you each whenever an article or feature piece regarding your app appears. It's also a good way to be aware of any negativity that could occur.
6. Google Calendar
If you're searching for a free tool to build a content calendar, Google Calendar has come through for you.
Within the platform, you can create custom calendars that are geared towards planning out your weekday, daily, monthly, or even the annual editorial or social content.
For each "event" you are able to invite your collaborators (contributors, editors, managers for example.) and add notes for handy information and quick internal communications.
Another great thing about Google Calendar is how simple it is to rearrange the content. All you have do is drag and drop the events into new dates, then it will save any changes you make to the version of the calendar that is shared. The process of planning content can become messy, but Google Calendar can make the process of organizing your blog 10x more simple.
Check it out Google Calendar -
7. Google Drive
Google Drive is a great place to store all your notes as well as editorial material. Its platforms can be used to accomplish just about anything you can think of. Make use of Google Docs for drafting copy, Google Spreadsheets for organizing blog posts ideas, and for tracking data, Google Forms for sending surveys , and for collecting the responses as well as storing all of your photos for blog posts inside Google Docs too.
Google Drive gives each user 15GB of free storage, and all the files that you upload are easily shared to collaborators in just a few clicks. It's not just an ideal storage option for free however, you are able to access any time you have access to the Internet. It's like having a free external hard drive that is in the cloud.
8. YouTube
If you're not aware, YouTube is a Google product. It's the most well-known platform for sharing video content on the internet. If you want to start dabbling in creating video content, YouTube is the way to begin.
When you've finally discovered your niche and created an impressive library of content, you can start annotating your videos and backlinking to content you've already created, the same way you do with blog posts. There's no doubt that video content is the way of the future and if you can suck the viewer into a web of backlinks, backlinks, and backlinks, then you know that you're on the right track.
9. Google My Business
Do you know that when you look for a specific company using Google and see this block appearing in the right sidebar on result pages? It's the block with all the company details, including a website link and phone number? But your company won't get one of those blocks if you're not registered through Google My Business.
As you're going through and setting up your various social media profiles, take a few extra minutes to establish your Google My Business/brand pages with the same logos, pictures, and design as the profiles you have on other social networks.
Google is a search engine, so it's a safe bet it's one of the first places it will look for you will be within its database. When you're putting together your site, pay close attention to your tagline, images, and the introduction, as these will be important places search engine spiders scan.
10. Google Optimize
Google Optimize Google Optimize is Google's answer for split-testing software.
Most of the time, the principal purpose behind your website is to transform visitors into members or customers. If you've got an effective sales funnel however you aren't getting those conversion rates you've were hoping for, then you may be interested in split-testing on graphic and copy.
What do people think about? What is deterring them? Utilizing Google Optimize, you can create original as well as variations of landing pages and track side-by-side stats to see if changing the headlines or images, buttons, copy, or layout of your page can increase the conversion rate.
The Takeaway
There you have it -- 10 totally gratis and extremely useful Google marketing tools to assist you with growing your company:
- Google Analytics
- Google Keyword Planner
- Google Trends
- Google Webmaster Tools
- Google Alerts
- Google Calendar
- Google Drive
- YouTube
- Google My Business
- Google Optimize
Of course, there are many other services (both both paid and free) that Google offers to expand your business however, these are only some of our top favorite. So, get going and elevate your marketing plan to the next level!
Do you use any of these Google marketing tools that we have mentioned? Please share how they have helped you with your business!
If you liked this article, be sure to follow our page via Facebook, Twitter, Instagram as well as LinkedIn!